The World’s Most Admired Company survey by Fortune magazine –see 2006 study results at http://tinyurl.com/32426v have been one of the ground breaking annual studies to have been conducted in the field of Reputation and have added much to our understanding of what makes companies great. But what about those companies that did their utmost to […]
Check out the predictions made by Jennifer McClure, executive director of the Society for New Communications Research, a non-profit organization dedicated to the study of new communications tools, technologies and emerging modes of communication and their effect on media, professional communications, business and society. She forecasts some really interesting developments, in the article called "Six […]
I just read the new blog by Bill Marriott, Chairman & CEO of Marriott International- the Marriott chain of hotels – http://www.blogs.marriott.com/ It is pretty darn good and an example of a blog with a personal touch. I also like Mr Marriott’s description and understanding of the need to form a dialogue – not just […]
I recently read a post in Leslie Gaines – Ross’s blog that she (http://reputationxchange.blogspot.com/2007/01/issue-of-decade.html) was sent a report in intangible assets (customer loyalty, know-how, talent, patents, innovativeness, leadership, reputation, ideas, etc.). The report is written by the Institute of Practitioners in Advertising and underscores the importance of intangible assets in the 21st century. As the […]
Tip 1: An organisation’s reputation is its most valuable asset. Research has proven this time and time again. So why do you not manage it like a normal company asset? Tip 2: Reputation is an organisation’s biggest risk. Have you realised that reputation is at risk on a daily basis and should be protected at […]
My name is Deon Binneman and I am a speaker, trainer and consultant about the management of reputation and the mitigation of reputation risk. My blog will explore what reputation is, how it manifests, what drives it and how it is sometimes destroyed by individuals and organisations. I am very interested to find out how and […]