Online Training: Learn How To Mitigate Stakeholder Reputation Risk (16 – 17 August Online)

Stakeholder Reputation Risk is regarded worldwide as one of the most difficult risks to manage. Stakeholder Reputation Risk emerges when the reasonable expectations of stakeholders are not met.

To adequately understand this dynamic, delegates need a thorough grounding in understanding both Stakeholder Management and Reputation Risk Mitigation processes.

To create this training, I have combined key takeaways from my Stakeholder Reputation, Reputation Risk Management, and Crisis Management training masterclasses with the latest thinking from reputation risk management practices, strategic communication, risk management, ethics, community relations, marketing, stakeholder management, organizational behavior, sustainability, and corporate governance literature.

The online program is designed to show business leaders and managers how to establish an excellent reputation with; and maintain positive, mutually beneficial relationships with stakeholders and minimize potential risk.

An Organisation’s reputation is derived from how stakeholders perceive the organization, its communication, and behavior in the markets in which it operates. Risk emerges when these perceptions and tools do not fulfill their reasonable expectations.

In order to effectively manage the interface between an organization and its stakeholders a number of issues and topics have to be taken care of, including:

– Understanding How and Why Reputation Risk emerge;
– Understanding how to profile stakeholders i.e. Who are our stakeholders and what do they want and need?
– Being clear on what we want from and need from our stakeholders;
– Understanding the strategies that need to be in place to mitigate risk and satisfy stakeholder needs and wants and create long-term collaborative relationships;
– Understanding the processes that need to be put in place to enable the execution of strategies and minimize risk;
– An understanding of the capabilities that need to be put in place to make these processes work;
– Understanding how to mitigate both reputation erosion and reputation risk events if and when they occur.

The workshop offers an integrated framework for managing stakeholder management relationships, as well as practical tools that can be used for developing and improving existing relationships, and mitigate potential reputation risks.

It is also important to take a look at my standard Stakeholder Reputation Management Training Course‘s outline and learning agenda as I incorporate and weave most of that information into this training.

Email me for more information and a registration form.

I am proud to announce that I will be facilitating an “Unlocking the Power of Reputation Management” 4-hour session on the UCT GSB Alexander Forbes Executive Development Programme on Monday 19 April.

Alexander Forbes is a market-leading, advice-led provider of integrated retirement and investment solutions as well as holistic wealth management.   For 85 years the Alexander Forbes brand has been synonymous with financial expertise and innovative, yet reliable, solutions.

The University of Cape Town Graduate School of Business is one of just three triple-crowned business schools in Africa with endorsements from the European Foundation for Management Development (EQUIS), the Association to Advance Collegiate Schools of Business (AACSB) and the Association of MBAs (AMBA).

 

Date: January 1, 1970
Time: 08.30 - 12.30
Appearance: “Unlocking The Power of Reputation Management”, UCT GSB Alexander Forbes Executive Development Programme
Format: Other

Step-by-Step: Creating Your Own Crisis Communications Kit

Chances are incredibly high that your company is going to experience a crisis of some kind in the next year. It’s how you handle that crisis that will likely determine whether that crisis builds or seriously damages your company. As 90 percent of crisis response is communication-related, I would suggest that you think about the […]

What will you do when faced with a Crisis?

Imagine when faced with a crisis, your team has to start from a zero-based approach. Is it not better to have a blueprint designed to guide you before, during, and after a crisis? A Written Crisis Management and Communication Response plan is essential in today’s always-on, 24/7 world. News and information flow in “real-time” and […]

New Willis Towers Watson survey Reveal Reputation Risk Management Shortcomings

68% of clients surveyed have no framework in place for reputational risk A New survey on Reputation risk by Willis Towers Watson (NASDAQ: WLTW), a leading global advisory, broking and solutions company, has revealed that 86 percent of clients are concerned about loss of income and a reduced customer base due to reputational risk. The […]

I am quoted in the book “Crisis Counsel-Navigating Legal and Communication Conflict” by Dr Tony Jacques

I am honored to be one of the four leading global experts on crisis management; interviewed for this book.

A Company Obituary 2020

Santa Claus is definitely not dead to many. His reputation remains intact, but to the contrary, there are many companies no longer around, and not all of the failures are due to Covid19. In fact, if failed companies have obituaries many of them would read as follows: ‘Here lies the XYZ Company, born 1966, died […]

An External Communication Policy – A Tool for Reducing Reputation Risk

I recently had a prospective client asking me to quote them on the writing of an external communication policy. I recommended a few days of work working with them, but she was of the opinion that it required only the preparation of a 2-page document (1/2 days’ worth of work). I had to carefully explain […]

Does Reputation Still Matter in a Corona World? Read this Quote and Decide for Yourself

Is Reputation Risk important? Just take a look at all the corporate and public sector scandals of the past few years coupled with legislation and numerous corporate governance codes and you will understand that building, sustaining and protecting a company’s biggest and most important asset is crucial in an era of eroding trust. Take a […]