Santa Claus is definitely not dead to many. His reputation remains intact, but to the contrary, there are many companies no longer around, and not all of the failures are due to Covid19. In fact, if failed companies have obituaries many of them would read as follows: ‘Here lies the XYZ Company, born 1966, died […]
Reputation risk has a tendency to emerge when we expect it the least. Since everything we do and say can have an impact on the reputation of the organization, careful attention needs to be given to the management of a company’s reputation as an asset and a risk. Worldwide research shows that many private and […]
Exercise – Enhancing Your Company’s Reputation
Consider this word Enhancement. What does it really mean?
To do this we have to look at some definitions. Abraham Maslow, the psychologist who designed the hierarchy of needs also said that if the only thing you have is a hammer you tend to treat everything as if it’s a nail.
When it comes to sustaining and enhancing your company’s reputation you need to be ruthless, and you need to be clear as to how you define it in your mind.
The following exercise will help you to define how to enhance your organization’s most important asset – it’s reputation.
The word enhancement means to heighten, intensify(qualities of power and value), improve(something already of a good quality), raise, increase, augment, add to, deepen, strengthen, reinforce, sharpen, develop, amplify, expand, magnify, maximise, boost, refine, polish, upgrade and enrich.
Take each of these words/definitions and rewrite them in terms of your Reputation Management responsibility. Be clear and specific and convert each of these statements into specific tasks and action plans.
For example, “How can I maximize my organization’s reputation in the work and marketplace?” How can I reinforce the messages (verbal, nonverbal and media related) that underpins my organization’s reputation?
This exercise will enable you to have a far clearer picture of how you will approach the mammoth task of enhancing your company’s reputation.
In today’s knowledge economy your reputation is your stock-in-trade. It’s your most important asset that you own next to your health. This is no misnomer. In today’s interconnected “news” always-on world, your name will arrive at a destination long before you do. Unfortunately few people gives this a thought. But, some like the ancient philosopher […]
Two interesting research studies results came out the past week. The Reputation Institute (RI), released the results of the World’s Most Reputable Companies 2018 survey, the company’s annual Global RepTrak® 100 (RT100) rankings. The 2018 RT100 is the world’s largest corporate reputation study of its kind. The RT100 is based on more than 230,000 individual […]
The definition of a professional is to adhere to the many standards of your career area (written, unwritten, ethical and otherwise) regardless of where and when or for whom you work. I recently had to ask delegates to do this. Please take a moment to reflect on your own behaviour since the workshop: Have you […]
And the fallout of the Gupta saga continues – Disgraced Bell Pottinger firm booted out of the UK Public Relations and Communications Association. Bell Pottinger not only damaged the PR Industry’s #Reputation but it forced their hand – “Bell Pottinger has brought the PR [public relations] and communications industry into disrepute with its actions and […]
#PMA #FreshConnections #CapeTown. Deon Binneman about building your brand as employer to attract the best talent #Reputation BrandIntegrity
|Appearance:||Deon Binneman about building your brand as employer to attract the best talent|