Reputation is called “the new currency’ and as a person, a city, a country, an industry and an organization’s biggest asset and risk, since the loss of it is dangerous.

Reputation is an amorphous subject. It permeates everything we do. Whether you are a doctor, a businessperson, an employee, a scientist or clergymen, you have a reputation. That reputation is created through your behaviour and performance and is hard to build, sustain and protect.

To use an example ”If you lose your good name, who will trust you, or to look at it from another angle – “Your name will arrive at a destination long before you do, so best make sure you have a good name”, so the old adage goes.

As Socrates (469 BC – 399BC), the philosopher said ‘Regard your good name as the richest jewel you can possibly be possessed of – for credit is like fire; when once you have kindled it you may easily preserve it, but if you once extinguish it, you will find it an arduous task to rekindle it again. The way to gain a good reputation is to endeavour to be what you desire to appear.”

I advise Companies, Countries, Professions, Cities, Executives and Individuals on how they can build and protect reputation and minimize damage to their good names, also called Reputation risk – a risk regularly mentioned in many surveys as one of the top three risks that organizations and individuals face worldwide.