Reputation Strategy

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Reputation: The New Currency

Reputation is intangible, and it decides almost everything else. It shapes whether a doctor gets referred, a business wins the contract, a city attracts investment, or a country gets believed. Lose it, and trust doesn’t come back on its own.

I advise companies, cities, countries, executives, and individuals on building and protecting reputation, and on managing reputation risk, consistently ranked among the top global risks organisations face.

Socrates put it plainly more than two thousand years ago: “Regard your good name as the richest jewel you can possibly possess. Credit is like fire; once kindled, it’s easy to preserve, but once extinguished, it’s a difficult task to rekindle. The way to gain a good reputation is to strive to be what you desire to appear.”

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0 thoughts on “Reputation Strategy

  1. Hi D, I like what you do. I am a Masters in Public Management at Regenesys Business School. My name is Themba Mafafo. It might be a good idea to do a communication audit for my dissertation. Can you recommend methodologies or tools to do i?. Perhaps if you have a client, I could lend a hand?

  2. Hi, I d like to inquire about the cost for a two day stakeholders management training for 20 people. Could you send me a quotation for that?