Let’s talk about name recognition: Why is the Coca-Cola brand so universally identifiable? Well Coke is consistently being advertised and promoted. It is constantly reinforced in your active mind span. For a consultant the secret will be to get into circulation and make your name be heard. Not only do you have to get into […]

I read a very interesting article today in the Business Day called ”Tender fell victim to SABC’s internecine struggle, court told”. The article covers the story that the SABC Board ignored management recommendations in awarding a R400m tender for the supply of broadcasting equipment to Japanese subsidiary Sony SA. Apparently management felt that Sony’s SA […]

I read a cynical analysis of Adcock Ingram in the Star Business Report a few days ago. Adcock listed on the JSE on Monday. Before that they had to do major damage control after the bid-rigging and collusion scandal. Last week Jonathan Louw , the CEO apologised again to the public for the critical care […]

I read today that Copenhagen has been crowned the best city in the world in a survey of global urban treasures, and that Berlin got the award for best for culture. Unfortunately I have not been to either. Do you agree with the judges results? The Danish capital was awarded top spot for its quality […]

Reading Saturday’s Star newspaper, I chuckled when I read Brendan Seery’s comment about handing an Onion to a Communications Company that sent a press release through that were full of grammatical and typographical errors. Proofreading relates back to pride and personal reputation. How proud are you of your own work? Many years ago craftsmen were […]

So, you want to communicate with a company…! So you go to their website, click on contacts, only for some stupid dialogue box to appear. So there you go ..blah, blah, complete all the necessary details and 5 minutes later, you press enter.. And a dialogue box appears… we will contact you ..maybe in 24 […]

Individuals sometimes forget that they themselves have a reputation- just like their organization. Countless studies show that Corporate Reputation is an organization’s biggest asset , yet most dangerous risk in the marketplace. It is no different for a person. In fact depending on your chosen career, position and stature, it becomes your stock in trade […]

Reading the Job section of today’s Business Times I was presently surprised by the use of colour in trying to get a message across. Of all the ads honours must go to XSTRATA COAL. Their advert is fresh and does not just position the company as possible employer, but the use of words such as […]