Any crisis communication plan that hasn’t been updated or tested in at least the last six months is fundamentally useless! If you haven’t dusted off your plan lately, now’s the time. The rapid evolution of citizen journalism and the collaborative Web has changed the way companies & countries need to watch for looming crises, assess […]
An organization derives its reputation from its stakeholders. Therefore the perceptions that is created through the things stakeholders see, read, hear about or experience first-hand. This implies that there exist a web of relationships with a diverse range of stakeholders that needs to be monitored and managed. But what is a stakeholder? The word stakeholder […]
REPUCOMM, the specialist reputation management consultancy has announced its first quarter schedule of five training courses designed to support your reputation building efforts. There is an Early Bird registration option available. Book and pay by 28 January to receive 10% discount per course. === COURSES ==== 2011 FIRST QUARTER SCHEDULE 10 February – Marketing a […]
Socrates, the great philosopher (469 – 399 B.C.) was trained as a "sophist". Sophists were people who played with words and showed how careful choice of words could lead you to almost any conclusion you wanted. Socrates was interested in challenging people’s thinking and, indeed, getting them to think at all instead of just taking […]
Short Powerful Statements…..makes the best mission statements. Over the years I have developed a love for one-liner jokes and graffiti…..and I learnt that those statements have more power than long-winded statements. Workers of the World Unite! Amandla! Viva! Who wrote: ‘ We shall fight them on the beaches, on the seas’….Winston Churchill Who said – […]
Have you ever played the Name Recall Game? You know the one where I mention a company’s name and you mention the first thing that comes up in your mind, whether visual, auditory or kinestethic (feelings) based. This exercise basically deals with the Emotional Appeal driver in reputation surveys. If you hear a company’s name […]
What do consultants bring to the table? This is a question often asked by management & staff. How can they charge so much? Do they really offer value? Well let’s consider first of all the Aslan phenomenon which was first mentioned by Dr. Roger von Oech in the ground-breaking book on creativity – ‘A Whack […]
It is time for the annual Reputation destruction event again – the annual Office Party! How many people have you not seen over the years who manage to destroy their hard-earned reputations at the office party! Ok! Jokes aside. From an reputational perspective there are a couple of dangers inherent in the annual XMas office […]