Have you ever played the Name Recall Game?
You know the one where I mention a company’s name and you mention the first thing that comes up in your mind, whether visual, auditory or kinestethic (feelings) based.
This exercise basically deals with the Emotional Appeal driver in reputation surveys.
If you hear a company’s name , do you respect it and trust it?
The Year 2010 was a not a good year for many companies but it does illustrate how important it is to manage company’s reputation.
Read this article to see some of those names:
BBC News – 2010: A year some companies would rather forget