Managing ‘Organized Media’ with Strategic Intent

In today’s era of pervasive communications media, senior executives, public officials, consultants, politicians and leaders of all types of groups cannot avoid facing the media at one time or another. Whether you operate at provincial or local government level, hold a position in a listed or  educational organisation, at some time a microphone or tape […]

Communicating with CEO’s–Costs always make their Eyes lit up

A tried and tested communication rule is to always speak the language of your audience. The same rules applies when addressing CEO’s. Example – I once attended a Board Meeting in which the HR Director when asked, replied that staff turnover was 2% down on last year’s 26%. Everyone then carried on with the proceedings. […]

TRUTH versus LOYALTY

As an employee, individual and citizen of this country we are faced with this dichotomy every day of our lives. As an employee, you may find yourself at a barbecue when someone turns around and asks you what it is like working for your organisation? Now do you tell the truth – after all transparency […]

Can you Say Stakeholder?

What is a stakeholder? Most people who has some idea will say it is a person or group that has an interest in the organization. That is not correct. The BROAD DEFINITION is that it is any group or individual who can affect or is affected by the achievement of the organisation’s objectives (Freeman, 1984). […]

Who am I? Just a Profile Update

My name is Deon Binneman and I am a speaker, seminar leader, trainer, consultant, coach, thought leader and change agent that advises companies how to build, sustain, protect and restore business reputations with stakeholders. I am available for training, consulting & speaking assignments where I can assist. Specifically I run training courses on Managing Business […]

Using Twitter as a Business Tool

My request for ‘When will you tweet me?’ invoked quite a response amongst South African readers of my Powerlines newsletter, and I thought that these links and information will be of interest to you. Twitter is a useful tool for on the spot market research and sharing of resources. I found this new software called […]