Category Archives: Uncategorized
Why You Should Plan for Crises Before They Happen
What is the objective in any crisis? It is to maintain company credibility and reputation, and create the perception that as an organisation you are doing everything humanely to act in the positive regard to all stakeholders. If I had the opportunity to address a Board of Directors about the need for adequate crisis response […]
Getting Rid of Writers Block
Improving Communication – Management’s responsibility
Analyse any manager’s job description and you will seldom find Communication Improvement as a defined job responsibility, task and defined output. Why? Is it because the process is seen to be elusive? The PR Practitioner or Corporate Communications Manager’s job? Just as a point could be made that we do not need HR managers , […]
Test
How To Find Out If Employees Are Engaged? Use your Eyes and Ears
Two weeks ago I launched and facilitated my new program called Strategic Employee Stakeholder Engagement in Kuala Lumpur, Malaysia. During the event a number of interesting questions came up in group discussions. One of these was: ‘What are the visible signs of engagement in a business?’ One definition of Engagement is that it is defined […]
The Importance of Doing It Now
One of the people that had the biggest impact on my life and career was a small Italian professor called Leo Buscaglia. All though I never had the opportunity to meet him, his videos and books influenced my life. (Especially the book – Living, Loving & Learning) In one of his videos he recited a […]
Is the Past a Predictor of the Future?
Just wondering? Have PR lost the plot? I was looking for something in my files when the following quote in a document caught my attention. This is what the Task Force on the stature and role of Public Relations formed by PRSA in 1980, pointed out. "The greatest value of the public relations professional is […]
Call It A Waterfront Property – Reframing In Action
The term reframing is a communication technique which has origins in family systems therapy and the work of Virginia Satir. Milton H. Erickson has been associated with reframing and it also forms an important part of Neuro-linguistic programming. Our frame of reference or lens through which we view things or situations is used when we […]
Why You Need to Write Your Own Speech
The CEO was scheduled to give the keynote address at an important convention and so he asked one of his brightest employees to write him a punchy; 20-minute speech. When the CEO returned from the big event, he was furious. “What’s the idea of writing me an hour long speech?” he demanded. “Half the audience […]