I am little bit shocked. For the past 2 days I facilitated an Effective Communication & Stakeholder Management Master class at one of our local hotels for a conference organization. One of the topics that I dealt with, was that of Strategic Communication. Emphasizing the importance of research, I asked the audience whether they used […]
Behavior in organisations is shaped by the ways in which people think about the world around them. The suppositions that shape their ways of thinking are called ‘mental models’ by Peter Senge. In the Fifth Discipline , Senge describes mental models as ‘deeply ingrained assumptions, generalizations, or even pictures or images that influence how we […]
Few people realize that every single day is a Reputation Building day. From the moment you get up till you go to sleep that night you are involved in things and activities that will either add or subtract from that reputation, as the following article illustrated. This was shared years ago with me (unfortunately I […]
When last has your company conducted a fire drill? Is it still in the planning phase or just not on the agenda? The lack of organisations to have adequate emergency response plans in place is worrying. Having served as Chairperson and observer on hundreds of OHASA Committees in companies, it seems to be the one […]
BARCELONA—Delegates from 33 countries at the 2nd European Summit on Measurement voted overwhelmingly to create the Barcelona Declaration of Measurement Principles, the first global standard of PR measurement, agreeing on the importance of goal-setting and measurement and becoming the second major PR body to condemn the use of “advertising value equivalency” as a measure of […]
In my blog posts of 15 September 2009 http://deonbinneman.wordpress.com/2009/09/15/product-recalls-done-properly-reduces-reputation-risk/ and http://deonbinneman.wordpress.com/2010/01/25/is-your-company-ready-to-deal-with-a-product-recall-a-checklist-for-your-convenience/; I discussed the importance of product recalls and the type of planning and preparation that needs to be done to make this process a success. The following video, although of low quality is a must watch and features Bob Eckert, CEO of the world’s […]