New Book on How to Measure Relationships – Now in Final Proofing and Available for Download at No Charge
I am currently reading the pdf version of Katie Delahaye Paine’s new book "Measuring Public Relationships" . This book is a practical guide to hands-on public relations measurement. As public relations professionals realize, PR measurement is a multi-disciplinary combination of communications, research and statistical methods, social psychology, and office politics. Katie Paine’s new book adds […]