What: Reputation Protection & Defence Master ClassA 2 day Master Class that will enable Reputation Managers, Risk Managers and Crisis Management controllers to design and implement strategies and frameworks to mitigate reputation risk and manage repoutation risk incidents when they occur. (Event is already 50% full) When: Monday, December 7, 2009 8:30 AM to Tuesday, […]
Got a random call the other day from a Powerlines reader who asked me how I would critique a Crisis simulation exercise. Here is an extract of my partial response: I try and always facilitate a process with the group after a simulation to process the learning experience after a simulated crisis. This involves each […]
Friday, 06 November 2009 07:50 On 30 October 2008 Vision Africa, a full-service marketing and stakeholder research company held a breakfast for media agencies and selected corporate companies to present the results of the 2009 MediaMetricsTM, a product of Vision Africa in Windhoek, Namibia. At the occasion, Cornelius D’Alton briefly gave a short history of […]
During the month of November I will be facilitating the following training courses in Johannesburg. These courses are designed to enhance your reputation management efforts. TRAINING COURSES 10 November, Hotel Apollo, Ferndale, Randburg, Johannesburg MARKETING A CONSULTING PRACTICE (MARKETING PROFESSIONAL SERVICES) This challenging 1-day workshop enables participants to acquire the skills and competencies required to […]
The danger of damaging your reputation is immense. It can destroy people’s trust in you, it can destroy relationships and ultimately shut doors in your face. Yet, many people believe that time is the healer, and that with time knowledge of the incident or scandal will fade. Interestingly, organizational research on the topic varies. Some […]
A major activity of reputation management is surveillance of the internal and external environment. That’s what journalists do to report on the news. The chief reason reputation managers need to do it is to search for areas of vulnerabilities. To search for potential issues, trends, patterns or events that might harm the organization’s reputation. To […]
If you consider that organisations spend millions every year in building and sustaining operations, building market share and confidence,should reputation, the organisation’s main perceptual asset and biggest risk, not be managed? Perceptions are reality. What are you doing to manage those perceptions? Answer the following questions objectively to start a dialogue in your company : […]
PR and Advertising agencies are supposed to be creative greenhouses. Yet, the old "Internal editor" in all of us, raises it’s head so easy. The "internal editor" I believe is our internal voice , our conscience, our left brain that can sometimes stop us from progressing. Years ago I worked with a consultant, a retired […]