A farmer came into town and asked the owner of a restaurant if he could use a million frog legs. The restaurant owner was shocked and asked the man where he could get so many frog legs!
The farmer replied, "There is a pond near my house that is full of frogs—millions of them. They all croak all night long and they are about to make me crazy!"
So the restaurant owner and the farmer made an agreement that the farmer would deliver frogs to the restaurant, five hundred at a time for the next several weeks.
The first week, the farmer returned to the restaurant looking rather sheepish, with two scrawny little frogs. The restaurant owner said, "Well… where are all the frogs?"
The farmer said, "I was mistaken. There were only these two frogs in the pond. But they sure were making a lot of noise!"
The problem today is that the frogs have tools to make a LOUDER noise! Blogs, Facebook, Twitter and Mobile phone messaging and on top of that just the normal word of mouth banter and soon business owners will be in the same position as the farmer above.
So, how do you cut down on the noise the frogs make?
Well, first of all do not give them a reason. That means run your business as if every day is open day. Secondly, respond rapidly if there is a problem and solve it ASAP.
Inaction, Indifference and inefficiency is normally what causes frogs to make serious noise.