PR and Advertising agencies are supposed to be creative greenhouses. Yet, the old "Internal editor" in all of us, raises it’s head so easy. The "internal editor" I believe is our internal voice , our conscience, our left brain that can sometimes stop us from progressing.

Years ago I worked with a consultant, a retired CEO who said the following : “ The danger with gut feel is that it SOMETIMES can cause indigestion”.

Evaluate the following statements and ask yourself : " How often you have used these statements?" Did they prove to be correct?

• We tried that before
• Where’d you dig that one up?
• Our business is different
• It costs too much
• It’s never been tried before
• That’s not my job
• Let’s put that one on the back burner for now
• Let’s form a committee
• We don’t have the time
• I don’t see the connection
• It won’t work in our department or business
• It’s too radical a change
• The Board of Directors would never go for it
• The staff will never buy it
• It’s against company policy
• It can’t be done
• It’s impossible
• Let’s get back to reality
• That’s not our problem
• We’ve always done it this way
• I don’t like the idea
• You’re right, but…
• You’re two years ahead of your time
• Don’t rock the boat
• It isn’t in the budget
• Has anyone else ever tried it?
• Good thought, but impractical
• Let’s give it more thought

If not, or if they did! What is the lesson for your consultancy or team? Please let me know!