TRUTH versus LOYALTY

As an employee, individual and citizen of this country we are faced with this dichotomy every day of our lives. As an employee, you may find yourself at a barbecue when someone turns around and asks you what it is like working for your organisation? Now do you tell the truth – after all transparency […]

Reputation Counts! Even in a Hostage Situation

To me some of  words are nothing other than doublespeak – the art of non communication or language that appears to communicate but fails to do so because the communicator is attempting to obstruct the truth. Paul Hellman writes in an article called Words and Things in the AMA journal of 1995 the following statement […]

Can you Say Stakeholder?

What is a stakeholder? Most people who has some idea will say it is a person or group that has an interest in the organization. That is not correct. The BROAD DEFINITION is that it is any group or individual who can affect or is affected by the achievement of the organisation’s objectives (Freeman, 1984). […]

Who am I? Just a Profile Update

My name is Deon Binneman and I am a speaker, seminar leader, trainer, consultant, coach, thought leader and change agent that advises companies how to build, sustain, protect and restore business reputations with stakeholders. I am available for training, consulting & speaking assignments where I can assist. Specifically I run training courses on Managing Business […]

Using Twitter as a Business Tool

My request for ‘When will you tweet me?’ invoked quite a response amongst South African readers of my Powerlines newsletter, and I thought that these links and information will be of interest to you. Twitter is a useful tool for on the spot market research and sharing of resources. I found this new software called […]

Protecting your Organisation against Reputation Risk

Reputations take years to build, but a moment to destroy. No wonder that Warren Buffett uttered these famous words – “It takes 20 years to build a reputation and 5 minutes to ruin it and if you understand this you will do things differently” Reputations can be damaged for a number of reasons, including consumer […]