REPUCOMM, the specialist reputation management consultancy has announced its first quarter schedule of five training courses designed to support your reputation building efforts. There is an Early Bird registration option available. Book and pay by 28 January to receive 10% discount per course. === COURSES ==== 2011 FIRST QUARTER SCHEDULE 10 February – Marketing a […]
Socrates, the great philosopher (469 – 399 B.C.) was trained as a "sophist". Sophists were people who played with words and showed how careful choice of words could lead you to almost any conclusion you wanted. Socrates was interested in challenging people’s thinking and, indeed, getting them to think at all instead of just taking […]
Short Powerful Statements…..makes the best mission statements. Over the years I have developed a love for one-liner jokes and graffiti…..and I learnt that those statements have more power than long-winded statements. Workers of the World Unite! Amandla! Viva! Who wrote: ‘ We shall fight them on the beaches, on the seas’….Winston Churchill Who said – […]
Have you ever played the Name Recall Game? You know the one where I mention a company’s name and you mention the first thing that comes up in your mind, whether visual, auditory or kinestethic (feelings) based. This exercise basically deals with the Emotional Appeal driver in reputation surveys. If you hear a company’s name […]
What do consultants bring to the table? This is a question often asked by management & staff. How can they charge so much? Do they really offer value? Well let’s consider first of all the Aslan phenomenon which was first mentioned by Dr. Roger von Oech in the ground-breaking book on creativity – ‘A Whack […]
Last week I facilitated a Stakeholder Reputation Management Master Class in Johannesburg. On the 2nd day I always end off the Master class by getting delegates to develop a set of ground rules of engagement with Stakeholders including a list of tips on how to foster better relationships and reputation. The title of this article […]
It is time for the annual Reputation destruction event again – the annual Office Party! How many people have you not seen over the years who manage to destroy their hard-earned reputations at the office party! Ok! Jokes aside. From an reputational perspective there are a couple of dangers inherent in the annual XMas office […]
In today’s era of pervasive communications media, senior executives, public officials, consultants, politicians and leaders of all types of groups cannot avoid facing the media at one time or another. Whether you operate at provincial or local government level, hold a position in a listed or educational organisation, at some time a microphone or tape […]
A tried and tested communication rule is to always speak the language of your audience. The same rules applies when addressing CEO’s. Example – I once attended a Board Meeting in which the HR Director when asked, replied that staff turnover was 2% down on last year’s 26%. Everyone then carried on with the proceedings. […]