Here is a simple formula for change that can be applied to the discipline of building, sustaining and protecting an organization’s reputation. Change = D+V+S+C For change to happen a business has to: Be dissatisfied with its present state Have a clear Vision of where it wants to go Take the necessary steps to get […]
Your reputation can be an important asset to your business. A good reputation helps you attract and retain customers. It makes it easier to recruit new employees and can improve employee motivation. It encourages suppliers to want to be associated with you. Your approach to health, safety and the environment can be an important part […]
What is the point in not learning from incidents and ‘mistakes’? Anthony Robbins writes in one book that the word mistakes should be reframed as learning experiences. He states that experiences can either be positive or negative. This an important distinction. Not all reputation related risk incidents are necessarily negative. Maybe in the short -term, […]
Last week I facilitated a Stakeholder Reputation Management Master Class in Johannesburg. On the 2nd day I always end off the Master class by getting delegates to develop a set of ground rules of engagement with Stakeholders including a list of tips on how to foster better relationships and reputation. The title of this article […]
To me some of words are nothing other than doublespeak – the art of non communication or language that appears to communicate but fails to do so because the communicator is attempting to obstruct the truth. Paul Hellman writes in an article called Words and Things in the AMA journal of 1995 the following statement […]
With the news that Standard Bank will review costs which will result in layoffs, I thought it would be prudent to share some thoughts on doing layoffs in a reputable way. So, you have been called in and told to cut costs by culling the workforce! Just a simple exercise! FIFO method. First In, First […]
Reputations take years to build, but a moment to destroy. No wonder that Warren Buffett uttered these famous words – “It takes 20 years to build a reputation and 5 minutes to ruin it and if you understand this you will do things differently” Reputations can be damaged for a number of reasons, including consumer […]
Reputation is a company’s biggest asset and most dangerous risk. This fact has been corroborated by more than five international surveys. Many CEO’s know this. Yet I am still astounded when senior executives come to me after a presentation and say – I never knew that reputation was this important. Do they not get enough […]
Definitions create the lenses through which we look at the world. The renowned psychologist, Abraham Maslow said that if the only thing you have is a hammer, you tend to treat everything as a nail. I start every seminar and presentation with definitions, so that I can establish a common framework through which I can […]