Reputational risk is the risk that an activity, action or stance performed or taken by a company or its officials will impair its image in the community and/or the long-term trust placed in the organisation by its stakeholders, resulting in the loss of business and/or legal action. Essentially all risks and all related components of […]
Just read an interesting piece in the Sunday Independent that the popularity of the Tour de France among French people has fallen dramatically, according to a survey. The survey claims that only 44% of French people said they like the Tour, which is down eight percentage pints from 2007 and five points from 2008. It […]
What is Public Relations? And, how does it differ from Marketing or Advertising? This question has been asked so many times and answered so many times in text books that I thought you may appreciate an alternative look at it. When the circus comes to town and you put up a sign, that’s advertising. If […]
The 90th edition of Powerlines is now available for download. This newsletter aims to provide you with timely, accurate and useful information to help you build, sustain and protect your organisation’s reputation. Powerlines currently serves more than 8500 international and local readers! It is an opt-in newsletter list and comes at one cost – the […]
Last week I sent out my Powerlines newsletter Number 90 – a newsletter for Reputation Managers and those involved in stakeholder management. Like any newsletter it always gets its own fair amount of subscriptions and unsubscriptions. However what got me this time was an e-mail from someone that stated the following:’’Your newsletter would be inappropriate […]
Many managers and owners think that a media policy comprises of just one instruction, namely :’’Never speak to the Media. Refer all enquiries to our spokesperson or Head Office….’’. However there is more to a media policy than just an instruction that tells staff who will speak or is allowed to speak to the media. […]
Before you can market a product or service, you need to take the teapot lid off and look at what it is that is withholding you from marketing and growing business success. That will ensure that the foundations are strong and the marketing and eventual reputation will grow in leaps and bounds. The problem is […]
So, Sir! You are a Reputation Management Consultant. Yes, but then asks a clued up client “’Which type?’’ How do you respond? What do you say? What is your elevator speech handle? (An Elevator speech handle is what you should say to someone about what it is you do for a living, between two floors […]
In an excellent article Chief Reputation Officer: Whose Job Is It, Anyway?, Anthony Johndrow, the U.S. managing director of the Reputation Institute in New York makes the point that ‘’the requisite skills that reputation managers and stewards need to thrive in this brave new world appear to come in five diverse skill sets’’: Cognitive Skills […]