Here is a simple formula for change that can be applied to the discipline of building, sustaining and protecting an organization’s reputation.
Change = D+V+S+C
For change to happen a business has to:
- Be dissatisfied with its present state
- Have a clear Vision of where it wants to go
- Take the necessary steps to get there
- Create enough energy (or tension) to overpower the COST required (in terms of money, time and energy) to make the change happen.