Here is a simple formula for change that can be applied to the discipline of building, sustaining and protecting an organization’s reputation.

Change = D+V+S+C

For change to happen a business has to:

• Be dissatisfied with its present state
• Have a clear Vision of where it wants to go
• Take the necessary steps to get there
• Create enough energy (or tension) to overpower the COST required (in terms of money, time and energy) to make the change happen.