What Social Media means for Corporate Culture

Social media is making the top-down approach to management obsolete, and that’s affecting the way companies conceive of themselves and treat their workers, writes Soren Gordhamer.

By giving every worker a voice, social media increases the importance of an inclusive and innovative corporate culture, and of leaders articulating a powerful vision of their company’s big-picture goals, Gordhamer writes.

“The old paradigm was individualistic and focused on thriving to be personally brilliant; the new one is much more social, and it involves creating cultures that enhance innovation in all those present,” he writes.

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