Category Archives: Reputation
A Social Media Policy can Protect your Corporate Reputation
Time and time again the issue of Social Media is raised in my Stakeholder Reputation workshops. Is it a must? Is it a Stakeholder Engagement tool? What is its value? Should we restrict its access? Companies are coming to terms with the growth and use of Social Media within and without their organisations and some […]
Drills and Simulations are NOT a Waste of Time
Does Reputation Really Matter?
Does Reputation Really Matter? For the past 15 years I have been speaking and training that it does. Well it does! My views are now more and more vindicated by on-going international research such as the interesting findings from the Global Corporate Reputation Index study conducted by Burston-Marsteller amongst 6000 companies worldwide and the 2011 […]
Corporate Reputation & Product Reputation (Brands)Now Nearly Indivisible
Corporate reputations impact brand and product sales performance. That’s one of the key findings from a recent global study by Weber Shandwick called The Company Behind the Brand: In Reputation We Trust. As the survey report states, “As consumers around the world have greater online access to a brand’s lineage, the influence of the brand […]
Your Name is a Precious Commodity
Your name will arrive at a destination long before you do, so best make sure you have a good name, so the old adage goes. I was reminded of this last year when I arrived in Beijing to facilitate a Crisis Management & Crisis Communication for Reputation Protection seminar at the Grand Millennium Hotel. There […]
Reputation Risk now regarded as a “Meta” Risk
A new white paper by Deloitte developed in collaboration with RiiЯ Ltd entitled ‘A Risk Intelligent view of reputation – An outside-in perspective’ has once again highlighted the strategic importance of reputational risk. The report highlights the fact that Reputational Risk is now regarded globally as a “meta risk, “standing at the forefront of key […]
Peeling an Onion–a Reputation Introspective
When I facilitate my reputation management training, I always relate that building the reputation of an organisation is like layers of an onion. The more layers of protection there is, the less chance of damage in a crisis. On the other hand it is also vital to look for potential vulnerabilities and concerns that can […]
Industry Awards and their Impact on Corporate Reputation
Many a manager may have wondered whether it is useful to compete in industry awards competitions. In South Africa these range from as diverse as the Loeries advertising awards to the Top Growth company awards and the Golden Arrow type awards as bestowed by Professional magazines. The answer is yes, they are worth it. Participating […]
Even Shakespeare knew about Reputation Risk
William Shakespeare was an English poet and playwright, widely regarded as the greatest writer in the English language and the world’s pre-eminent dramatist. Even Shakespeare knew about Reputation Risk..because he also had a lot to say about it: “I am my reputation” (William Shakespeare, 1595) “Reputation, reputation, O,I have lost my reputation! I have lost […]