Should one do business with a company which once had a bad reputation, but now has new management? Or with a company which seems a little shaky due to a crisis or scandal? Or with known tenderpreneurs, Mamparas, etc.?… The best advice is to proceed, but with caution. Follow these steps to avoid getting burned: […]
What is the value of policies, especially in terms of building, sustaining and protecting corporate reputation? The value of policies is immense. It sets a framework for people to operate within. Prevention of reputation related incidents in an organisation is one of the least costly and most efficient means of protecting a treasured reputation, but […]
Managing an organization’s reputation may be the most important asset a CEO and his or her team manages – as a good reputation helps a company to attract business, investors, hire and retain the best employees, partner with other leading organizations and lower the cost of capital. Reputation must be built from the INSIDE OUT, […]
Last night I received an e-mail asking me for a modern definition of the word stakeholder. Immediately my ‘humour’ side kicked in, and I thought of vampires a-la Edward. This is a question that I ask at conferences and in my workshops, and inevitably I will get words such as someone or a group that […]
Price Waterhouse Coopers years ago referred in one their booklets that reputation has two main components namely: Perception- How the company is perceived by all stakeholders and; Reality – the truth about a company’s policies, practices, procedures, systems and performance. Perception is thus closely related to the image that a company projects. Another way of […]
The reason for the custom header photo – Reputation is like a flame, easily blown out and fickle unless you keep the flame going. A person’s or Business’s Reputation needs constant attention – building it, sustaining it and protecting it, and when the time comes that things go wrong – effort and attention to restore […]
In ancient Greece, Socrates was reputed to hold knowledge in high esteem. One day an acquaintance met the great philosopher and said, “Do you know what I just heard about your friend?” “Hold on a minute,” Socrates replied. “Before telling me anything I’d like you to pass a little test. It’s called the Triple Filter […]