For Immediate Release: Make 2018 Your Best Year Ever – Start the Year With a Brand-new Marketing Plan of Action

The international reputation management consultant Deon Binneman will facilitate a workshop called How to Market your Consulting Practice (Marketing Professional & Consulting Services) on the 19th January in JHB at the Hotel Apollo in Randburg.

The purpose of this workshop is to provide delegates with an opportunity to benchmark, tweak and add to their Marketing plan of action for 2018, so that they can start the New Year with a definite winning plan of action.

Every independent professional needs a marketing and sales plan in 2018 that constantly generates new clients and prospects. This one day workshop will provide valuable insight into building and implementing a winning program to build a client base that will exceed a delegate’s expectations. This workshop explores practical methods and tips to market a consulting practice dynamically and cost-effectively.

Delegates will gain valuable insights that will help them to establish, refine and implement effective marketing plans for their consulting and professional practices. The workshop is an opportunity for independent professionals, consultants,  business development managers and professional sales persons to deepen their learning as marketing strategists, strengthen their consultancy marketing skills and ability to be rainmakers*.

Topics that will be discussed range from how to create a lead generation system to 23 ways to build reputation, obtain visibility and exposure and becoming known as a thought leader. More information on how to register is available at:  https://www.deonbinneman.com/marketing-professional-consulting-services/

Background Information:

Every independent professional needs a marketing and sales plan in 2018 that constantly generates new clients and prospects. This one day workshop will provide valuable insight into building and implementing a winning program to build a client base that will exceed a delegate’s expectations.

Delegates will receive tools, tips and hacks that will provide them with a menu of options to identify what is missing from their current marketing activities, and it will enable them to create their own personalized marketing plan for success.

Using detailed worksheets and exercises, delegates will be able to pinpoint the strengths and weaknesses of their current efforts. This powerful workshop will provide delegates with a set of options and simple, elegant and effective tactics that they can incorporate into their marketing plans.

This constantly updated and revised workshop is based on more than 25 years of international and local research amongst consultants, professional service providers, rainmakers and business development managers, and takes an in-depth look at what works and doesn’t work in professional services and consulting marketing. It includes not only a wealth of tips and hacks, but also information on how to take advantage of new developments in the online world.

Delegates will learn how to integrate online and offline marketing approaches, and will also learn how to:

  • Become Rainmakers*
  • Use social media to their advantage
  • Use Internet marketing techniques such as blogging, email campaigns, design, search engine optimization and online networking techniques
  • Become known as thought leaders and extend their influence and reputation

* The Merriam-Webster dictionary defines the word “Rainmaker” as a person (as a partner in a law firm for example) who brings in new business; also: a person whose influence can initiate progress or ensure success. Specialists often find in their careers that as they become associates or partners that they now also have to bring in new business. Often this transition from being a producer and a specialist to becoming a marketer and responsible for new business, influence and sales can be difficult for individuals used to traditional ways of doing things. This workshop will help a delegate to become a rainmaker, influencer and a thought leader.

Deon Binneman is an international keynote speaker, seminar leader, thought leader and management consultant on building, protecting and restoring business reputations. He has worked in 17 countries the past 21 years. Access his professional profile – http://za.linkedin.com/in/deonbinneman or visit www.deonbinneman.com.

 

#Ends#

Deon Binneman presenting a Reputation Protection keynote at the BCI World Conference in London with the opening question: “Why is Reputation like a Burning Flame?”

More information

The BCI World 2017 was the world’s largest conference on Business Continuity.

I am proud to announce that I will deliver a keynote on How to Protect Reputation on Day 2 of the BCI World Conference and Exhibition 2017, 7th & 8th November 2017, Novotel London West, UK.

In my keynote, I will unpack for the audience not only WHY Reputation is a company’s most precious asset and most dangerous risk, but share some real lessons on WHY this asset must be protected at all cost.

The BCI World Conference & Exhibition is an absolute must-attend event for any Business Continuity or Resilience professional.

BCIWorld is organized by the Business Continuity Institute. Established in 1994, the BCI has established itself as the leading membership and certifying organization for Business Continuity professionals worldwide.

More Information

Check out what I bring to the table here.

 

Date: November 8, 2017
Time: 10.00 - 10.30 a,m.
Appearance: How to Protect Reputation Keynote in London
Outlet: Novotel London West Hotel
Location: London, UK
Format: Other

I am proud to announce that I will facilitate a Crisis Management Workshop on the 7th November at the BCI World Conference and Exhibition in London.

All organizations, businesses and companies are at risk of a crisis situation and crises are a part of doing business. Handled well, they demonstrate to a company’s stakeholders that the business puts people before profits, truth before denial and spin. When a crisis is handled poorly, it can escalate to a point of no return.

What a company says and how it reacts and respond in a crisis will either instil confidence and trust or irreparably damage relationships and business dealings. This is key in an interconnected world, where companies have to respond to the perceptual and reality challenges that a crisis brings in real-time. A 24 hour – always-on news world.

Regardless of a businesses’ size, reputation or industry, crises cause immense pressure threatening a company’s reputation and its ability to conduct business. Being prepared is therefore a vita strategy that may help eliminate stress and chaos during a real life crisis situation and will allow the company to act and respond to deliver to their stakeholders and the media, in real- time.

The key to handling crises is to always be ready ahead of time for the storm that is always on the horizon. Professor Ian Mitroff, who for more than 20 years headed up the Institute for Crisis Management facilitated a crisis management workshop in New York about two weeks before 911 happened. Most of the executives present, represented multi-national companies. In compiling likely risks, car bombs featured at the top of the list. However no one mentioned “flying bombs”. Mitroff goes on to say that something is lacking, and that “That something is our ability to think comprehensively about crisis”.

During this, workshop key ideas will be shared that will enable you to think more comprehensively about crises and plan your real-time responses.

More Information

 

Date: November 7, 2017
Time: 14.00- 14.50
Appearance: Deon Binneman facilitating a Crisis Management Workshop : Bad Things happen to Good Companies
Format: Other
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