The body that represents Britain’s local authorities has told its members to stop using management buzzwords like stakeholders and sustainable communities, saying they confuse people and prevent residents from understanding what local governments do. The Local Government Association, whose members include hundreds of district, town and county councils in England and Wales, on Friday sent […]
I just read an e-mail in which Amazon advertised for a Public Relations Manager in Seattle. What caught my attention was these words:” Amazon.com is seeking a skilled, motivated, and customer obsessed Public Relations Manager”. Customer Obsessed! Is that not what organizations need? But, not just customer obsessed. How about stakeholder obsessed? If an organization […]
Questions are always being raised about which of these two approaches are the most important. In 1902 Ambrose Bierce wrote in his excellent book – The Devil’s Dictionary that the Art of Business is to extract money from another man’s pocket to yours without resorting to violence. Thus what’s fair in love and war goes. […]
Recently I launched my new combined program called the Reputation Protection & Crisis Response Master Class. As part of the identification and mitigation of risks, I spend some time especially on the identification of new risks versus weaknesses in systems. Simple example – Not updating your anti-virus program on your laptop leaves your system open […]
I just read this article: In Brief: Do’s and Don’ts in Dealing with the Media It shares a number of vital pointers that will be of value to any spokesperson and Reputation Manager. It contains the protocols necessary to run a press office and has some ideas on structure and flow. The first one particularly […]
Here are the details of my next events: 17 – 18 June: Stakeholder Reputation : http://www.bizcommunity.com/Event/196/11/12108/pi-510.html 26 June: Recession-proof your Consulting Practice: http://www.bizcommunity.com/Event/196/11/11730/pi-510.html One day a master was walking across the parade ground when he overheard two people arguing whether the wind was moving or pulling the flag. He walked up to them and said:”It […]
For many years I have been stating in my workshops that reputation is important because people will tell other people about their experiences in dealing with your organization. For many years marketers have spoken about the exact same thing , with their focus being on marketing and sales targets. It is a known fact that […]
On the 11th May I wrote an article on Tiger Brands in my blog. This week the Finweek magazine’s leading article is ”Into the tiger’s lair – Is Peter Matlare the right man to restore Tiger Brands’ tarnished reputation?” This is an interesting article with regards to Peter Matlare’s views on managing a crisis and […]
I walked into a shop this afternoon when I saw something that made me laugh and think. Immediately I asked the shopkeeper to share a copy with me. Cartoonists and Graffiti artists display their dissatisfaction about situations through their graphic actions. So do we, when we show taxi drivers the finger. The Chinese has a […]
A while ago I e-mailed a company that had some negative publicity suggesting to them that they needed to be careful as their reputation risk profile is increasing. Incredulously I received a mail back from the company stating that management was perfectly happy with the performance of its spokesperson. This is a clear showing of […]