I just read this article: In Brief: Do’s and Don’ts in Dealing with the Media
It shares a number of vital pointers that will be of value to any spokesperson and Reputation Manager. It contains the protocols necessary to run a press office and has some ideas on structure and flow.
The first one particularly caught my eye. “Do tell the truth – ALWAYS”. The article is taken from the U.S. Department of State publication, A Responsible Press Office.
Read it. Copy it to your hard drive – save a tree and read it often until the rules for engagement becomes part and parcel of your actions.