An Untested Emergency Response Plan is a Source of Reputation Risk
When last has your company conducted a fire drill? Is it still in the planning phase or just not on the agenda? The lack of organisations to have adequate emergency response plans in place is worrying. Having served as Chairperson and observer on hundreds of OHASA Committees in companies, it seems to be the one […]
Measurement Principles Agreed on by Barcelona Summit
BARCELONA—Delegates from 33 countries at the 2nd European Summit on Measurement voted overwhelmingly to create the Barcelona Declaration of Measurement Principles, the first global standard of PR measurement, agreeing on the importance of goal-setting and measurement and becoming the second major PR body to condemn the use of “advertising value equivalency” as a measure of […]
Mattel’s Product Recall Lessons
In my blog posts of 15 September 2009 http://deonbinneman.wordpress.com/2009/09/15/product-recalls-done-properly-reduces-reputation-risk/ and http://deonbinneman.wordpress.com/2010/01/25/is-your-company-ready-to-deal-with-a-product-recall-a-checklist-for-your-convenience/; I discussed the importance of product recalls and the type of planning and preparation that needs to be done to make this process a success. The following video, although of low quality is a must watch and features Bob Eckert, CEO of the world’s […]
Is Opinion Man’s Reality?
It is often stated that Opinion is man’s reality. That is wrong! There are subjective and objective reality. Subjective reality, is reality seen through our inner mental filters that are shaped by our past conditioning. Objective reality is how things really are. Although it is possible to perceive objectively, we cannot take in the totality […]
Understanding your Company’s Vision
Three men were working. Each one was busy with a trowel, cement and bricks. A passer-by went up to the first one, who looked very bored, and asked him what he was doing. " I’m laying bricks", he said sullenly. The passer-by then asked the second man, who looked somewhat more enthusiastic, the same question: […]
A List of Books in my Library
Continuous Reading in this field is vital to stay current. Over the years people have asked me about the most important books in my library. Here are the essentials, books that have been influential and which I continue to consult and work with. General Business & Management Senge, Peter. The Fifth Discipline Fieldbook Gladwell, Malcolm. […]
Catch them Early – An Employee’s First 30 Days
Everyone spoke about Pres. Obama and Zuma’s first 100 days in office as being vital in setting a trend and laying the foundation for being a successful president. So why are other employees treated differently? Many managers forget that the first 30 days of a new employee’s tenure with the company is vital for that […]
Questions are Powerful Tools for Effective Communication
Questions are powerful tools for effective communication. The questioning technique(s) you select can be critical to achieving your desired outcome. Your choice should depend on the situation, whether you are exchanging information, seeking the solution to a problem, interviewing or counselling. But before we speak about questions, we need to take a step backward. I […]