Just wondering? Have PR lost the plot? I was looking for something in my files when the following quote in a document caught my attention. This is what the Task Force on the stature and role of Public Relations formed by PRSA in 1980, pointed out. "The greatest value of the public relations professional is […]
The term reframing is a communication technique which has origins in family systems therapy and the work of Virginia Satir. Milton H. Erickson has been associated with reframing and it also forms an important part of Neuro-linguistic programming. Our frame of reference or lens through which we view things or situations is used when we […]
The CEO was scheduled to give the keynote address at an important convention and so he asked one of his brightest employees to write him a punchy; 20-minute speech. When the CEO returned from the big event, he was furious. “What’s the idea of writing me an hour long speech?” he demanded. “Half the audience […]
I am little bit shocked. For the past 2 days I facilitated an Effective Communication & Stakeholder Management Master class at one of our local hotels for a conference organization. One of the topics that I dealt with, was that of Strategic Communication. Emphasizing the importance of research, I asked the audience whether they used […]
Behavior in organisations is shaped by the ways in which people think about the world around them. The suppositions that shape their ways of thinking are called ‘mental models’ by Peter Senge. In the Fifth Discipline , Senge describes mental models as ‘deeply ingrained assumptions, generalizations, or even pictures or images that influence how we […]
Few people realize that every single day is a Reputation Building day. From the moment you get up till you go to sleep that night you are involved in things and activities that will either add or subtract from that reputation, as the following article illustrated. This was shared years ago with me (unfortunately I […]
Reputational risk is the risk that an activity, action or stance performed or taken by a company or its officials will impair its image in the community and/or the long-term trust placed in the organisation by its stakeholders, resulting in the loss of business and/or legal action. Essentially all risks and all related components of […]
Just read an interesting piece in the Sunday Independent that the popularity of the Tour de France among French people has fallen dramatically, according to a survey. The survey claims that only 44% of French people said they like the Tour, which is down eight percentage pints from 2007 and five points from 2008. It […]