“Cyber Crisis Response Training in Johannesburg- What To Do And Say When Faced With A Cyber Crisis 26 February http://www.deonbinneman.com/cyber-crisis-response/#Cybercrisis #Incidents #Crisiscommunication #crisisPR”
My Recap of an Ever-changing Reputation VUCA Landscape
There is constant research in the VUCA reputation field with some every interesting results coming forth for Reputation and Crisis Managers alike. What I advise clients is to determine the golden thread i.e. the patterns and messages these research results reveal. It is interesting to read what VUCA holds for Crisis Managers as depicted in […]
Resource – Movie – 10 Reasons Boards Fail
When running an organization, it’s important to have a board of directors who work well together.
Making the right decisions and knowing what to do is called good corporate governance.
This ensures the company and everyone involved is making good, honest choices in the best interests of the stakeholders.
So what makes a board of directors succeed? This animation explores the top 10 reasons why they don’t.
I use this video from Youtube in governance, risks and ethics training – https://www.youtube.com/watch?v=fsSIoGaF-8A
Exercise – Enhancing Your Company’s Reputation
Consider this word Enhancement. What does it really mean?
To do this we have to look at some definitions. Abraham Maslow, the psychologist who designed the hierarchy of needs also said that if the only thing you have is a hammer you tend to treat everything as if it’s a nail.
When it comes to sustaining and enhancing your company’s reputation you need to be ruthless, and you need to be clear as to how you define it in your mind.
The following exercise will help you to define how to enhance your organization’s most important asset – it’s reputation.
The word enhancement means to heighten, intensify(qualities of power and value), improve(something already of a good quality), raise, increase, augment, add to, deepen, strengthen, reinforce, sharpen, develop, amplify, expand, magnify, maximise, boost, refine, polish, upgrade and enrich.
Take each of these words/definitions and rewrite them in terms of your Reputation Management responsibility. Be clear and specific and convert each of these statements into specific tasks and action plans.
For example, “How can I maximize my organization’s reputation in the work and marketplace?” How can I reinforce the messages (verbal, nonverbal and media related) that underpins my organization’s reputation?
This exercise will enable you to have a far clearer picture of how you will approach the mammoth task of enhancing your company’s reputation.
Reputation Question to Ask at Meetings
“Here’s a question to ask at meetings: What policies, systems, procedures, rules, regulations, actions and behavior are not consistent with our desired #reputation?”
The answers will provide lots of insights about gaps and vulnerabilities and potential for improvement.
I delivered a 2 – hour presentation on Commercial and Reputational Diligence today at the Mitsubishi Corporation’s annual conference in Sandton.
The conference was attended by delegates from 11 African offices.
The content was well received and the key takeways I shared included the importance of doing your homework and including both tangible and intangibles when doing diligence.
| Date: | November 23, 2018 |
|---|---|
| Appearance: | Presentation at the Mitsubishi Corporation – Annual Africa Conference |
| Outlet: | Mitsubishi Corporation Head Office |
| Location: | Sandton, Johannesburg, South Africa |
| Format: | Other |
On Monday 10 December we will meet at the Hotel Apollo, 158 Bram Fischer Drive, Randburg to dissect and discuss important marketing lessons for consultants and professional service providers alike. This seminar is about how and why to be a “Rainmaker” and is a must for all consultants and professional service providers and people interested in improving their knowledge of professional consulting marketing strategies.
I know that you are very busy and time is of the essence, but it is also true that successful consultants MAKE time to develop themselves. As the late Stephen Covey wrote: “You must feed the hen that lays the golden eggs”
Consider this:
- Are you looking for a proven way to build your business, or to increase the size and profitability of your consulting practice?
- Do you need to know how to create a professional reputation that will give you instant credibility in your business area?
- Do you want to be known as an expert, and as a thought leader?
- Would you like to be invited to speak at meetings of your client’s business associations?
- Do you want to learn how to reinforce relationships with your existing clients?
Do you want to stand out as a leader in the midst of competitive clutter and noise out there?
How will you market your practice during the tough times? The South African economy is predicted to grow only 0.7% this year. How will you stay in business when clients are revaluating their use of outside providers?
What if in just three months, six months, or a year – you could see a marked growth in your consulting business? What if marketing and prospecting could become a fun game rather than a laborious chore you dread?
If your answer is yes, then this workshop is a must attend for you. It will give you tools and tips that can strategically shorten the sales process and increase sales. It will help you to systematically build your own customized marketing plan for your business practice.
Most of us don’t have a system to tilt the scale in our favor. We may see our competition winning in a coveted target market when we know we are the better choice. The difference is often not in skill level or expertise or knowledge, it’s in marketing and communicating. To be recognized as a leader in your field, you’re going to have to be seen in the media, read about by your prospects, and be active on Social Media to be seen and heard by your target market. You’ll need to develop your marketing and promotional skills. Where do you begin?
This workshop is certainly a start and a foundation. At it you will learn ways and tips to enhance your marketing efforts and shorten the success cycle.
Final registrations and payment ends December 4. Click here for more information.
Hope to see you there and share interesting learning experiences.
| Date: | October 14, 2019—October 14, 2019 |
|---|---|
| Time: | 08.30 - 16.00 |
| Event: | How to Market Your Consulting Practice, Knowledge and Expertise |
| Topic: | Marketing Professional and Consulting Services |
| Public: | Public |
My Availability – Book Me Now!
I will be available for speaking, facilitation and consulting assignments until 21 December.
My services is available globally based on demand and need. I also assist online.
If you would like a list of all my trainings that I do and can provide, just mail me.
You can also get an idea of my availability by checking the My Schedule Google Calendar widget on any page – it is on the right side near the end of each page.
Register for My Last Reputation Training for 2018
I have set the dates for the last three months of my 2018 Reputation Management Training. This training is designed to: Equip you with competencies to advance your organization and your own reputation Assist you to build, sustain and protect your organization’s most important asset in an effective and efficient manner Show you how to become a respected […]