Strategic Marketing and its implications for Professional Service Providers

Many of my readers may not be aware that I facilitate Marketing a Professional Practice workshops. These workshops are designed to teach professional service providers ranging from architects to doctors to management consultants how to build their reputation and market themselves elegantly in an inter-connected society. At my last workshop, I was asked for a […]

The Latest issue of Powerlines 99 now available

The latest issue of Powerlines Nr. 99 – My newsletter for Reputation & Stakeholder Managers can be read at http://mim.io/c95a21 In this issue there are articles such as: The Problem with Reputation Risk Using Tools & Techniques to boost your Personal Reputation Preparing for Crises Even Shakespeare knew about Reputation Risk Community of Practice – […]

Upcoming Training Courses – Dates for the rest of 2011

I offer specialised multi-disciplinary training courses and workshops for Corporate Affairs, PR & Communication, Stakeholder managers & OD practitioners and teams. I work in-house with Leaders, Executives, The Board and staff based on need, as well as consultants and professionals who want to build a reputation in an interconnected knowledge economy. I am currently offering […]

Using Tools & Techniques to boost your Personal Reputation

They say first impressions count. This statement is not always correct, since you cannot judge a book by its cover. However, making an initial good first impression goes a long way to establishing credibility and a favourable reputation. One of the ways to create this impression is to act as if you are in control […]

Industry Awards and their Impact on Corporate Reputation

Many a manager may have wondered whether it is useful to compete in industry awards competitions. In South Africa these range from as diverse as the Loeries advertising awards to the Top Growth company awards and the Golden Arrow type awards as bestowed by Professional magazines. The answer is yes, they are worth it. Participating […]

Changing Someone’s Worldview

Trainers and experts in creative thinking are always speaking of the importance of changing people’s paradigms or their so-called worldview. For me personally, travelling to other countries and reading outside my discipline helps. That’s why once a week I try and visit a local bookshop, with the aim of just browsing through those areas that […]

Even Shakespeare knew about Reputation Risk

William Shakespeare was an English poet and playwright, widely regarded as the greatest writer in the English language and the world’s pre-eminent dramatist. Even Shakespeare knew about Reputation Risk..because he also had a lot to say about it: “I am my reputation” (William Shakespeare, 1595) “Reputation, reputation, O,I have lost my reputation! I have lost […]

What Social Media means for Corporate Culture

Social media is making the top-down approach to management obsolete, and that’s affecting the way companies conceive of themselves and treat their workers, writes Soren Gordhamer. By giving every worker a voice, social media increases the importance of an inclusive and innovative corporate culture, and of leaders articulating a powerful vision of their company’s big-picture […]

Change = D+V+S+C

Here is a simple formula for change that can be applied to the discipline of building, sustaining and protecting an organization’s reputation. Change = D+V+S+C For change to happen a business has to: Be dissatisfied with its present state Have a clear Vision of where it wants to go Take the necessary steps to get […]