I recently got asked: Dear Deon: I know stakeholder profiling is important, but surely it only has to be done once, as part of a strategic planning exercise. Any input? This was my response: Stakeholder profiling is a technique you can use to identify and assess the importance of key people, groups of people, or […]
“If you don’t want it printed, don’t let it happen.”
Says it all, doesn’t it?
Ever thought how much that lost sale or shoddy work cost you? Studies show that for every one customer you lose, you lose nine other directly.Further studies have shown that those 9 affect a number of other customers directly and indirectly, so that the ratio changes from 1:9 to 1:81. Thus for every lost sale […]
“No one is listening until you make a mistake. Success always occurs in private and failure in full view.”
I will facilitate an intensive Professional Services Marketing training seminar on the 13th November at the Hotel Apollo in Randburg, Johannesburg.
The seminar incorporates best practices gained from 25 years of research into what works and doesn’t work in marketing professional and consulting services and uses lessons and tips gathered from inbound marketing, lead generation, brand building, social media, successful authors, consultants and thought leaders.
I will share hacks, tips and strategies to take your consulting and professional services marketing practices to another level including 23 different ways to market your name, build your credibility and status, and boost your lead generation.
| Date: | November 13, 2015 |
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| Time: | 08:30 -16.30 |
| Event: | Marketing Professional Services 13 November |
| Venue: |
Hotel Apollo 011 7875434 |
| Public: | Public |
| Registration: | Click here to register. |
I just read a superb article on the Banking Exchange website entitled 4 strategies for managing reputational risk – Banking Exchange. This article offers very good advice to all banking institutions out there. They offer 4 guidelines: “For most financial institutions, the best defense will be a good offense: going out of their way to […]
I am speaking today at the 18th Southern African Internal Audit Conference at the Sandton Convention Centre on Reputation Risk: Why Auditors Should Consider Intangibles When Auditing
| Date: | August 17, 2015 |
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| Time: | 16.00 - 16.45 |
| Appearance: | 18th Southern African Internal Audit Conference Presentation |
| Format: | Other |
An article on Investors.com about how much reputational value is locked up in the CEO, caught my attention. In this article A CEO’s Reputation Can Make Or Break A Firm; 3 Ways To Improve It – Investors.com research is quoted from a worldwide survey by public-opinion pollster KRC Research and public-relations firm Weber Shandwick. The […]