Dr. Laura Schlessinger tells the following story: “Guy comes to the guru in the road and says, “Guru, which way is success?” Guru points off silently, because gurus don’t talk when they’re wearing white robes.

Guy goes off in that direction and then you hear SPLAT. Guy comes back, a little bloody, a little worn, his hair’s messed up. Says, “Guru, which way is success?” Guru points in the same direction. Guy takes off.

Bigger SPLAT! this time. Guy comes back crawling, nails broken and bleeding,  dragging himself along the ground. This time he grabs the guru by the collar, yanks him about and says, “Guru, which way is success?”

Guru points off in the same direction. Guy gets hostile and crazed and yells, “I went that way twice and all I got was SPLAT SPLAT!”

“What is the way to success?” Guru finally speaks.” Success is that way, he says, “Just a little bit past SPLAT. 

There is a saying that ” The power to shape the future is earned through persistence.” No other quality is as essential to success. No matter what endeavour you choose, persistence is what will overcome all obstacles.

In your communication campaigns it will be persistence in getting the message across that will be the deciding factor in achieving a successful outcome.

As a consultant it will be the value you add on a daily basis. Every step, every effort and every inch helps. In training we know that repetition is the mother of skill.

As Nike says: “Just do it!”

One of my all-time favourite quotes is this :

” The power to shape the future is earned through persistence. No other quality is more important to success. It is the sandpaper that breaks down all resistance and sweeps away all obstacles. It is the ability to move mountains one grain at a time”.

This ties in nicely with the poster on my wall depicting a Chinese proverb:

“The man who moved a mountain is the one who started taking away the small stones”

Persistence is about little steps. Removing or moving little stones.