Many Safety Managers use posters and pithy statements to communicate messages and raise awareness about the need to be safe, think safe and act safe.

In this messaging, choice of words becomes important. Standard messaging don’t always cut it.

Thinking out of the box, or using humour can help. I love this example:

Effective Evacuation notification:

Before Texas passed mandatory evacuation law, no one could be ordered out of their home.

A few years back when a hurricane threatened the Texas coast. A county sheriff issued the statement on local radio.

“If you are not evacuating, please paint in large numerals on you roof the number of people staying. That way we’ll know how many bodies to look for”.

Short and Effective. Love it.