How many PRO’s does it take to screw in a light bulb?

No, it does not depend on whether the light bulb wants to be screwed – that does not cut it.

• One to realize this is an important event.
• One to create a PR program to let the public know about it.
• One to write the news release.
• One to distribute it to the media.
• One to schedule a news conference.
• One to write the speech.
• One to tweet and call himself a Screwing, I mean Social Media expert

I think the problem is that we are very good at promoting others, but do very little to promote ourselves professionally. Many people do not understand what we do.