Becoming a Reputational Athlete
Always Be Learning
A ‘Reputational Athlete’ is a manager or staff member into whom reputation protection behavior has been so strongly ingrained that it becomes an automatic reflex. These are staff members who routinely would ask the following question in meetings and decision making situations – “If we do this, will it harm our Reputation”? So, how do […]
Social Media Has Really Changed The Landscape for the Reputation Manager
The increased usage of technology and growth of Social Media has really changed the landscape for the Reputation Manager. Reputation Managers now have to place more importance on E- Reputation or so-called Digital or Online Reputation Management. What is E- reputation? If we merge the definition of Public Relations […]
STAKEHOLDER MANAGEMENT LESSONS–WHAT THE“GUPTA STATE CAPTURE” TAUGHT US
By now the story is worldwide. The Gupta family have left SA for Dubai and Oakbay Investments cannot find a banker and 7500 jobs are at stake. What is the implication of this issue on stakeholder relationships and management? The process between a President, his advisers and connections has been scrutinized and found to be […]
King 4 Advocates a Stakeholder Inclusive Approach
The Benefits of Inclusivity
In the King 3 Code on Corporate Governance guidelines, specific mention is made of the importance of stakeholder inclusivity (,i.e. that the legitimate interests and expectations of stakeholders are considered when deciding in the best interests of the company), stakeholder identification and determination of expectations and needs, the proactive management of stakeholder relationships, and that […]
The Importance of Leverage Points
Researchers in systems thinking speak about leverage points – those small, well-focused actions that can, when used at the right time and in the right place, produce significant, lasting benefits exponentially beyond the effort required to take the action step itself. What are the benefits of leverage points? How can a person learn quickly and […]
KPMG Report identifies Crisis Management as a Key 2016 Risk
KPMG has identified seven key strategic risks that companies and chief risk officers (CROs) face this year. KPMG partner Kelly Watson recently responded to questions from Bloomberg BNA’s Yin Wilczek in an article “Companies Face Evolving and Escalating Risk Areas in 2016, KPMG’s Kelly Watson Says” This is what Kelly had to say about Crisis […]
Workshop 18 March: Learn How to Market your Consulting Practice (Professional & Consulting Services) in Tough Times
Johannesburg, March 10 – International Speaker and Reputation Management Consultant Deon Binneman today announced that he will facilitate a workshop on How to Market your Consulting Practice (Professional & Consulting Services) in Tough Times on the 18th March 18 at the Hotel Apollo, 158 Bram Fischer Drive, Randburg.
With the South African economy predicted to grow at only 0.8% this year and organizations revaluing their use of outside providers, professionals like consultants have to step up their marketing to prove their worth to clients.
Rapid market changes, new business models, and changes in industry has also made marketing of services more challenging and difficult. Learning and developing new ways of getting your messages out there and attracting clients have become crucial. Disregarding these elements could negatively impact success survival with a host of problems resulting in inter alia underperformance, declining earnings, funding issues and cash-flow blockages.
The workshop which will be held on the 18th March at the Hotel Apollo, 158 Bram Fischer Drive in Randburg is aimed at all consultants – rainmakers in large consultancies, those in private practice, business development managers; professional service providers and people interested in improving their knowledge of professional consulting marketing strategies in tough economic conditions.
The Workshop will address key strategic questions that all professional services providers should be asking themselves such as :
- How will you market your practice during the tough times? The South African economy is predicted to grow only 0.8% this year.
- How will you stay in business when clients are revaluating their use of outside providers? Government are already putting a hold on the use of consultants.
- How will you stand out as a leader in the midst of competitive clutter and noise out there? How will you make your practice look different and position it as the Customer’s 1st choice?
- How will you build your business, or increase the size and profitability of your consulting practice in tough economical times?
- How can I create a professional reputation that will give me entry and my practice and my brand instant credibility in my business area?
- How do I become known as an expert, and as a thought leader?
- How can I reinforce relationships with my existing clients so that they continue to use me? (Referral and continuing business)
- What if in just three months, six months, or a year – I could see a marked growth in my consulting business?
- What if marketing and prospecting could become a fun game rather than a laborious chore I dread?
If your answer is yes, then the Market your Consulting Practice is a must attend workshop. This workshop will give participants tools and tips that can strategically shorten the sales process and increase sales. It will help participants to systematically build their own customized marketing plan for their business practices.
Said Deon Binneman: “Most of us don’t have a system to tilt the scale in our favor. We may see our competition winning in a coveted target market when we know we are the better choice. The difference is often not in skill level or expertise or knowledge, it’s in marketing and communicating. To be recognized as a leader in your field, you’re going to have to be seen in the media, read about by your prospects, and be active on Social Media to be seen and heard by your target market. You’ll need to develop your marketing and promotional skills. Where do you begin?
The Market your Consulting Practice workshop is certainly a start and a foundation. At this workshop you will learn ways and tips to enhance your marketing efforts and shorten the success cycle.
More information on how to register is available – https://www.deonbinneman.com/marketing-a-consulting-practice/
How to Protect your Company against Social Media Reputation Risk and Avoid Sparrow like Incidents
There are lots of good articles and guidelines on the Web so this article wish to just add and not reinvent the wheel, but the Penny Sparrow, Chris Hart and Justin van Vuuren social media incidents showcased the need for better formulated Social Media Policies, communication of those policies AND better training on how to […]
As Companies Grapple with Escalating Costs, Reputation is in Danger
Under pressure to curb skyrocketing costs, companies are at risk of cutting costs and damaging their reputations. Rapid market changes and a harsh economic climate is putting companies. in a difficult position. Not only do they have to cut costs but they need to do it in manner that will not cause negative stakeholder expectations […]