It’s All In How You Ask The Question!
Experienced market researchers, accident investigators and law enforcement officials will tell you that how you ask questions can influence the results you get. This is what my son shared with me the other night, when I asked him what he had learned that day at university (He is studying Creative Brand Communications). His reply reminded […]
Out of Sight, Out of Mind?
I just read an extract of the book, ‘’Without Warning’’ by Rodney Johnson (http://www.withoutwarningcoach.com/blog/the-book/) This book has some valuable lessons for Reputation Managers, such as the question: Do you have an uncomfortable suspicion that your business has a problem lurking in its depths? Is there an issue that you keep catching a glimpse of out […]
Company Reputation affects Career Choice
The Truth (A Lesson in Communication)
There was a security guard who continued to be deployed for 3 years in the same establishment.. One night he got drunk. This was the first time it ever happened.. The duty manager recorded it in the log book;’The security guard was drunk tonight’. The guard read it and he knew this comment would affect […]
How good is your Credit Reputation?
ISO 31000 – The Proposed New Risk Management Standard
I just read an article about the proposed new ISO 31000 standard in the Enterprise Risk magazine (http://www.enterpriserisk.co.za) of March 2009. In the article, the author and ex – Chairman of IRMSA, Steve Winks writes about the new way to define risk i.e that risk will be defined as ‘’the effect of uncertainty on objectives’’ […]
Spin is not enough
Last week I e-mailed a company that had some negative publicity suggesting to them that they needed to be careful as their reputation risk profile is increasing. Incredulously I received a mail back from the company stating that management was perfectly happy with the performance of its spokesperson. This is a clear showing how managers […]
Reputation Defence Master Class
An Online Brand Community is a Stakeholder Tool
I just read a very good article about online communities. This article by Nancy Strauss – Should You Launch a Brand Community? contains excellent pointers. For instance, What Is an Online Community? Often, the designated community sections of corporate and e-commerce Web sites do not actually function as online communities. Instead, they are pages where […]