The World’s Most Admired Company survey by Fortune magazine – see 2011 study results at http://money.cnn.com/magazines/fortune/most-admired/ have been one of the ground breaking annual studies to have been conducted in the field of Reputation and have added much to our understanding of what makes companies great. But what about those companies that did their utmost […]
Time and time again the issue of Social Media is raised in my Stakeholder Reputation workshops. Is it a must? Is it a Stakeholder Engagement tool? What is its value? Should we restrict its access? Companies are coming to terms with the growth and use of Social Media within and without their organisations and some […]
A recent report by Goldman Sachs reported that economic growth in the BRIC countries will be impacted by the fact that young people will have to look more and more after older people. Estimates show that there will be a 46% increase in these countries of people over the ages of 65. This information reminded […]
Does Reputation Really Matter? For the past 15 years I have been speaking and training that it does. Well it does! My views are now more and more vindicated by on-going international research such as the interesting findings from the Global Corporate Reputation Index study conducted by Burston-Marsteller amongst 6000 companies worldwide and the 2011 […]
Readers of my blog may recall that I mentioned in one of my earlier posts that organisations should monitor the formation of new alliances and associations in their field, so that they can pre-empt and where necessary, engage with and build relationships with these stakeholders to protect their reputation. Yesterday, a new stakeholder group was […]
Corporate reputations impact brand and product sales performance. That’s one of the key findings from a recent global study by Weber Shandwick called The Company Behind the Brand: In Reputation We Trust. As the survey report states, “As consumers around the world have greater online access to a brand’s lineage, the influence of the brand […]
Your name will arrive at a destination long before you do, so best make sure you have a good name, so the old adage goes. I was reminded of this last year when I arrived in Beijing to facilitate a Crisis Management & Crisis Communication for Reputation Protection seminar at the Grand Millennium Hotel. There […]
I started a Stakeholder Reputation group on LinkedIn last year, aimed at anyone that is working in and grappling with Stakeholder Management & Reputation related issues. To date there are 345 members (and growing) which includes a number of senior communication and local and international consultants that I have come across. The collective experience and […]