A Rebranding exercise is far more than just a logo or branding change. In a way it is also requires a change of heart.

It involves a complete reputation makeover. To use the parallel of a lady going to a beauty parlour. She can have a facial, have a nails done, be pampered and massaged, BUT if she does not change her mind-set and behaviour no-one will be deceived.

She will need to act differently…