Tag Archives: Corporate Reputation

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Does Reputation Really Matter?

Does Reputation Really Matter? For the past 15 years I have been speaking and training that it does. Well it does! My views are now more and more vindicated by on-going international research such as the interesting findings from the Global Corporate Reputation Index study conducted by Burston-Marsteller amongst 6000 companies worldwide and the 2011 […]

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Corporate Reputation & Product Reputation (Brands)Now Nearly Indivisible

Corporate reputations impact brand and product sales performance. That’s one of the key findings from a recent global study by Weber Shandwick called The Company Behind the Brand: In Reputation We Trust. As the survey report states, “As consumers around the world have greater online access to a brand’s lineage, the influence of the brand […]