Powerlines 113


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Number 113

News ~

I celebrated 21 years on the 1st April as an independent speaker, trainer and reputation adviser.

During the past 2 months I visited Lesotho and Mauritius on business assignments.

I now facilitate NQF approved Corporate Governance and Ethics training on behalf of this
service provider.

Thought ~

Always ask: “If we do this, will it damage our reputation?

Welcome to Issue 113 of my monthly Strategic Reputation Risk Insights newsletter where I provide complimentary information, reports, presentations and ideas to protect corporate and personal reputations.

Powerlines serves more than 14000 international and local readers! It is sent to help you stay informed and do your job as a reputation manager and consultant better.

This is an opt-in newsletter list. If you wish not to receive it just send me a mail. Please subscribe to this newsletter by signing up here.

Please forward it to someone that may benefit from the content as INFORMATION ONLY BECOMES POWER ONCE IT IS SHARED.


What is Stakeholder Reputation Risk?

For the past few years, Reputation Risk has featured in all the prominent Risk surveys – always as one of the top three risks facing an institution.

One definition of Reputation Risk is that it is the current and prospective impact on earnings and capital arising from negative public opinion. This affects the institution’s ability to establish new relationships or services or continue servicing existing relationships. This risk may expose the institution to litigation, financial loss, or a decline in its customer base (and investment downgrades by Rating Agencies).

Reputation risk exposure is present READ MORE

Book these Training Dates

Here are the dates for my live training taking place in Johannesburg, South Africa. Catch the Early Bird specials and save.

NEW – I will launch my 1st online training course called Mitigating and Managing Reputation Risk in the next few weeks.

If you want to enhance your own reputation and equip yourself with relevant competencies (knowledge, attitudes and skills) these training’s will interest you. As the late Stephen Covey referred to in his seminal work – The 7 Habits of Highly Effective People – “You must keep your saw sharpened”.

All training events are available for in-house training.

Do you organize events or training workshops?
Just like a pilot uses a pre-flight inspection checklist, a checklist will help you prepare for all the things you have to do pre-event, during and after. IMHO it is an essential tool. I use an application called Trello

to prepare my checklists and have combined its use with that of the David Allen GTD system.

Trello is a visual based project management. The tool lets you create boards, cards with tasks on them to assign a deadline, lists and more.

Plus, you can @tag people involved with the project. Each person assigned a particular task can leave comments, attach notes and drag in images.

Read my blog post on why a checklist is an essential tool for Reputation Managers. After all, your reputation is created by your ability to deliver on your promises.

Email me for a copy of my event management checklist for your own use.

The Shackles of “We have always done it this way”

Organisations are like elephants – they learn through conditioning. Trainers shackle young elephants with heavy chains to deeply embedded stakes.

After years of being chained, older elephants never try and leave even though they have the strength to pull the stakes out. Their conditioning limits their movements with only a small metal bracelet around their foot – attached to nothing.

Like elephants, many companies are bound by earlier conditioning restraints. “We have always done it this way” is a limit to an organisation’s progress especially in this new era of enhanced speed.

In order to survive in this new society you have to let go of the shackles of the past.

Too many organisations still have metal bracelets around their feet. However to make things happen you need to mobilize the support of your people behind your change.

And the process through which to do this: COMMUNICATION. My question to you or to ask your clients is this:”What shackles are constraining communication flow in your organisation”.

Isn’t it about time for a relook or a new look at communication practices in your company?

Marketing a Consulting Practice

This is a one-day workshop on 19 May for business and consulting practice development managers; professional service providers,  independent consultants, thought leaders, influencers and people interested in improving their knowledge of professional consulting marketing strategies.



What will you do when faced with a Crisis?

Imagine when faced with a crisis, your team has to start from a zero-based approach. Is it not better to have a blueprint designed to guide you before, during and after a crisis?

A Written Crisis Management and Communication Response plan is essential in today’s always -on, 24/7 world. News and information flow in “real-time” and Stakeholders expect you to to respond effectively to crisis reality and communication challenges.

When a crisis hits an organisation, it is time for Crisis Managers to take the lead and a plan guides the way. READ MORE

Book me to speak at your next event.

No country, company, government, city or individual is immune to reputation risk, to damage to their good names.

I speak about all things Reputation.

How to build it, sustain it and protect it, AND I have done so in 16 countries.


Want me to work in-house with your team?

All my training is available, and I work with you to empower and build in-house capacity.

I have worked with Boards, Executive Management and staff members at all levels.

Click here for more information.

I have rewritten my Linkedin profile. Check it out.

I am looking for any information i.e. examples of FAKE NEWS – local and international for an upcoming workshop. Thank you.

Why paying attention is vital – A Bit  of a Laugh

First-year students at Texas A & M’s Veterinary school were attending their first Anatomy class, with a real dead pig.

They all gathered around the surgery table with the body covered with a White sheet. The professor started the class by telling them, ‘In Veterinary Medicine it is necessary to have two important qualities as a Doctor”.

Doctor: The first is that you should not be disgusted by anything involving the animal body’.

For an example, the Professor pulled back the sheet, Stuck his finger in the butt of the dead pig, withdrew it and stuck his Finger in his mouth.

‘Go ahead and do the same thing,’ he told his Students. The students freaked out, hesitated for several minutes.

But eventually took turns sticking a finger in the butt of the dead pig and sucking on it.

When everyone finished sucking, the Professor looked at them and said, ‘The second most important quality is observation. I stuck in my middle finger and sucked on my index finger. Now learn to pay attention.

Who am I ?:

I am also called the Reputation Go-to Guy. I am an international speaker, trainer, facilitator, coach and advisor on how to build, manage, protect and restore business and personal reputations.

In my work I focus on providing interactive training workshops covering Stakeholder Reputation, Crisis Management, OD and Consulting Marketing and expanding management expertise through my many writings, public speaking assignments and sharing of valuable information.

With 21 years of international consulting experience gained in 16 countries, I am available to add value to interested organizations. For more information, please visit https://www.deonbinneman.com/

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