Registrations Are Now Open For My Crisis Management Train-the – Trainer Course Registrations are now open for my Crisis Management Train-the – Trainer course that I will be conducting 21 – 22 February in Johannesburg. This high-level training will be conducted as a once-off opportunity to add crisis management and training capacity to your consulting or training practice offerings. If you are a Business Continuity specialist, Trainer in OHASA and Security Management or a skilled PR practitioner you will not want to miss this training. This is what it entails: 2 Days intensive Training in Crisis Management and Crisis Communication and required Train the Trainer techniques. Be able to handle the Perceptual and Reality Aspects Of A Crisis Be able to advise Management on how to act, respond and communicate in any type of crisis. Be able to Design, Develop and Write a Crisis Management plan for a client POA. It includes a copy of my Crisis Capability Toolkit(https://www.deonbinneman.com/toolkits-and-products/crisis-capability-toolkit/) and all training materials to enable a delegate to prepare and train client crisis teams. – Course outline: https://www.deonbinneman.com/crisis-managemen/ – PLEASE NOTE : There is places for 20 delegates only. First Come, First Served. CONTACT deonbin (AT) icon.co.za to reserve your space.

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I once heard someone say that an expert is someone that knows 93 ways how to make love but doesn’t have a girlfriend.

But the question remains what makes someone an expert? a Thought Leader? Let’s change it then – What makes someone a Master, a Sage, A Hero, a Wise one or a Guru?

Are these not all archetypes?

Anyway, if you can get hold of a brilliant book called ZEN and the Art of Making a Living – A Practical Guide to Creative Career Design by Laurence G. Boldt, then read Chapter 3 – Myth at Work; Or, Crafting the Story of your Life.

To quote – ”To view your life as nothing but the facts is to miss an opportunity for a marvellous adventure, a conscious encounter with the universal energies and dilemmas of human drama. In this encounter, we take the hero’s journey, we experience life as art, we put the soul back into our work”.

The next chapter gets even more profound….in it there is a quote by Martin Luther King, Jr. ”Everybody can be great. Because anybody can serve. You don’t have to have a college degree to serve. You don’t have to make your subject and verb agree to serve. You don’t have to know about Plato and Aristotle…or Einstein’s Theory of Relativity to serve. You only need a heart full of grace. A Soul generated by love…..”

I find this thought-provoking. And, if you have read the Secret, something rings true here.

It is not about marketing and social media techniques. Even in social media, they are now saying it is not about how many followers you have, but the quality of relationships. These techniques do help for a while.

But, people will gravitate to the sages, mentors and experts, that IS an expert to them.

Are you creating a network of followers that follow you because you are an expert in their eyes? What are you doing to cultivate these relationships?

About a year before I went out on my own 26 years ago I read a consulting book called Synchronicity: The Inner Path of Leadership (Paperback) by Joseph Jaworski. In this book, there was a story about someone that wanted to become a management consultant, when a mentor said to that person: Just be One. That statement resonated with me. I started to think and act like a consultant until I went my own way. I guess it is like the As If principle – All you have to believe is that you are a Guru.

BUT I think the word Guru has been replaced by the concept of the Thought Leader.

I once read a brilliant book called “The New Rules of Marketing and PR – How to Use News Releases, Blogs, Podcasting, Viral Marketing & Online Media to Reach Buyers Directly” by David Meerman Scott. In this book, he writes about people who add value in many ways called thought leaders. This has always been my ambition. People like Nelson Mandela who add value to projects irrespective their upbringing or education. Thought Leader? Look at what Wikipedia has to say about it.

A Thought leader is a buzzword or article of jargon used to describe a futurist or person who is recognized among their peer mentors for innovative ideas and demonstrates the confidence to promote or share those ideas as actionable distilled insights (thinklets). [This is what Wikipedia defines it as](http://en.wikipedia.org/wiki/Thought_leader). The term has a stakeholder management application.

Do I fit this bill? I think I do! After twenty-six years of adding value to organizations through my writings, training, consulting and speaking, I think I do.

I wrote about it on my blog and David Meerman Scott picked up on it, and he felt I was a thought leader in my field. I think modestly that I am no Guru but I contribute to my field.

I think a Guru is someone that is really followed by a lot of people – like David Allen of the GTD fame, or Deepak Chopra.

Do you agree? Do I have a right to call myself a thought leader? Visit www.deonbinneman.com

Footnote: On the 9th December Deon will share some learning experiences, tips and ideas about Thought Leadership and Name Recognition at his Marketing a Consulting Practice workshop in Johannesburg.

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New Training Dates in Johannesburg – Develop your Reputation Know-How I have set new dates for my public training in Johannesburg. These workshops range from How to Develop a Cyber Incident Response & Crisis Communication plan to How to Market Training Programs, Seminars and Consulting Services. Check out the new dates, and catch the Early Bird registration pricing where you can. Event Calendar Hope to see you there, and share learning experiences.

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In this post, I share my latest reputation training news, activities and upcoming training dates for the rest of the year with you.

I want to invite you to read my newsletters, my social media updates and blog posts and sign up for my discounted Public events.

These events are known for thought-provoking discussions that drive reputation change, industry-wide.

Don’t miss this chance to see and hear how reputation can be changed, protected and enhanced and be a part of it!

Whether you are a Professional or a Newcomer, you will benefit from my training! Boost your career potential with discounted Reputation focused training courses and thought leadership promoting best practice!

News

Register for my Upcoming Reputation Training Events

Check out this calendar of my public training to see if I can help you fill skill gaps, or untangle reputation knots, and to reserve your seat.

The Early Bird tickets for my September training is now available.

New – Online/Digital Reputation Management

Check out my  Online Reputation Management training- the practice of shaping public perception of an organization by publishing information online in all the right places (Social Media Marketing and Networking) covering the whole spectrum of Social Media including Outbound Marketing including how to deal with Social Crisis Management.

Learn How to use Content Generation and other strategies.

Marketing Professional Services

Do you want to enhance your rainmaking capabilities? I will take my popular Marketing your Consulting Practice workshops also to Port Elizabeth, Durban and Cape Town. If you want to build your reputation as a professional thought leader and rainmaker, do not miss these events.

How to Market Training Programs, Seminars and Consulting Services

The revamped How to Market Training programs, Seminar and Consulting Services workshop took place last week. It was well received and the next one is scheduled for 16 November.

If you are interested in taking the marketing of your training practice to a new level it should not be missed, as it will give you lots of insights in planning your 2019 year.

New Course Development

I am working on a range of exciting new products, including workshops on Cyber Incident Response Planning, Transforming Organizational Culture and a number of online training courses.  Eventually I want to provide a range of on – demand professional development webinars and courses. Watch this space for exciting news.

The Institute of Internal Auditors and the Compliance Institute will review my courses for elective purposes. One of these will be an Auditing the Stakeholder Management function course, an essential after the State Capture debacle.

Client Facilitation

I now facilitate NQF approved Corporate Governance and Ethics training on behalf of the Business Optimization Training Institute. I recently worked with the Parliament of Malawi and the Mining Health & Safety Council on these issues.

My long – standing relationship (22 years) as the Lead OHASA trainer with Scott-Safe, an ISO 9000 Legal Compliance company continues.  The past month I worked with a large insurance group and a distribution company amongst others. I have always had an interest in life – safety and my involvement with them, keeps my skills current.

I completed my SAMTRAC – a NOSA Diploma in Safety Management 26 years ago,  with the Mining Engineers that orchestrated the well publicized underground mining accident rescue in Chile. This training is regarded by many as the gold standard in OHASA training.

Couple that knowledge with 6 years in the Medical Arm of the Armed Forces in the early part of my career and the 22 years of my consulting work in 17 countries (Strategic PR/Crisis/ Reputation Risk), and I believe that I have a grasp of things from various angles in a crisis and an ability to communicate the importance of Health & Safety succinctly to Management.

Prepare Your Recall Crisis Team

The cost and impact of a Recall crisis is extensive. Just study the Tiger Brands Listeria case in South Africa. This training can help to prepare your company for a recall.

Handling Crises – Training and Products

Do you know how to defend your brand and reputation in real time? Learn how to do that at my next Real-Time Crisis Management training.

If you cannot attend, consider purchasing my CRISIS MANAGER TOOLKIT. Get tips on how to plan for a crisis in advance and how to handle the reality and perceptual challenges a crisis brings.

The Toolkit now includes how to plan for and handle a social media crisis. There is a bundled special on it at the moment. Get the Crisis Planning Toolkit and all all my training materials for one inclusive price and become an in-house Crisis Leader.

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For Immediate Release: Make 2018 Your Best Year Ever – Start the Year With a Brand-new Marketing Plan of Action The international reputation management consultant Deon Binneman will facilitate a workshop called How to Market your Consulting Practice (Marketing Professional & Consulting Services) on the 19th January in JHB at the Hotel Apollo in Randburg. The purpose of this workshop is to provide delegates with an opportunity to benchmark, tweak and add to their Marketing plan of action for 2018, so that they can start the New Year with a definite winning plan of action. Every independent professional needs a marketing and sales plan in 2018 that constantly generates new clients and prospects. This one day workshop will provide valuable insight into building and implementing a winning program to build a client base that will exceed a delegate’s expectations. This workshop explores practical methods and tips to market a consulting practice dynamically and cost-effectively. Delegates will gain valuable insights that will help them to establish, refine and implement effective marketing plans for their consulting and professional practices. The workshop is an opportunity for independent professionals, consultants,  business development managers and professional sales persons to deepen their learning as marketing strategists, strengthen their consultancy marketing skills and ability to be rainmakers*. Topics that will be discussed range from how to create a lead generation system to 23 ways to build reputation, obtain visibility and exposure and becoming known as a thought leader. More information on how to register is available at:  https://www.deonbinneman.com/marketing-professional-consulting-services/ Background Information: Every independent professional needs a marketing and sales plan in 2018 that constantly generates new clients and prospects. This one day workshop will provide valuable insight into building and implementing a winning program to build a client base that will exceed a delegate’s expectations. Delegates will receive tools, tips and hacks that will provide them with a menu of options to identify what is missing from their current marketing activities, and it will enable them to create their own personalized marketing plan for success. Using detailed worksheets and exercises, delegates will be able to pinpoint the strengths and weaknesses of their current efforts. This powerful workshop will provide delegates with a set of options and simple, elegant and effective tactics that they can incorporate into their marketing plans. This constantly updated and revised workshop is based on more than 25 years of international and local research amongst consultants, professional service providers, rainmakers and business development managers, and takes an in-depth look at what works and doesn’t work in professional services and consulting marketing. It includes not only a wealth of tips and hacks, but also information on how to take advantage of new developments in the online world. Delegates will learn how to integrate online and offline marketing approaches, and will also learn how to: Become Rainmakers* Use social media to their advantage Use Internet marketing techniques such as blogging, email campaigns, design, search engine optimization and online networking techniques Become known as thought leaders and extend their influence and reputation * The Merriam-Webster dictionary defines the word “Rainmaker” as a person (as a partner in a law firm for example) who brings in new business; also: a person whose influence can initiate progress or ensure success. Specialists often find in their careers that as they become associates or partners that they now also have to bring in new business. Often this transition from being a producer and a specialist to becoming a marketer and responsible for new business, influence and sales can be difficult for individuals used to traditional ways of doing things. This workshop will help a delegate to become a rainmaker, influencer and a thought leader. Deon Binneman is an international keynote speaker, seminar leader, thought leader and management consultant on building, protecting and restoring business reputations. He has worked in 17 countries the past 21 years. Access his professional profile – http://za.linkedin.com/in/deonbinneman or visit www.deonbinneman.com.   #Ends#

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