Many organizations fall into the trap of always believing that Reputational Crises are caused by Bad Publicity.

This could not be further from the truth. All Crises or incidents have a root cause, a catalyst that sparked it. Often we only encounter it when it appears in the spotlight.

In a must read in Forbes Bad PR Isn’t Causing PetroChina’s Reputation Crisis – Forbes a lot can be learned.

Reputational Crises have stakeholder impact and influence.

I would take this article and circulate it to all Executives and Management. Then as an Organizational Learning/OD exercise I would ask them to read my post http://deonbinneman.com/2012/08/04/executives-need-to-learn-a-new-style-of-decision-making/

Reputation Risk is rooted in poor decision-making.