Why Bad PR Isn’t Always the Cause of Reputation Crises

Many organizations fall into the trap of always believing that Reputational Crises are caused by Bad Publicity.

This could not be further from the truth. All Crises or incidents have a root cause, a catalyst that sparked it. Often we only encounter it when it appears in the spotlight.

In a must read in Forbes Bad PR Isn’t Causing PetroChina’s Reputation Crisis – Forbes a lot can be learned.

Reputational Crises have stakeholder impact and influence.

I would take this article and circulate it to all Executives and Management. Then as an Organizational Learning/OD exercise I would ask them to read my post http://deonbinneman.com/2012/08/04/executives-need-to-learn-a-new-style-of-decision-making/

Reputation Risk is rooted in poor decision-making.