The Media is a powerful Stakeholder Group and for me one of the best ways that I have seen the Media re-emphasise this; is through the full page spread that appeared in today’s Star Newspaper – Business Report Section Page 20.

The Headline caption reads: ‘’For the news, turn to the news leaders’’

Just read the following: Independent Newspapers remains the leading newspaper publisher in South Africa, dominating the country’s four major metropolitan areas. The group has a nett weekly readership of 6, 768 million adults. The page then goes further to show the photos and details of their award winning journalists.

This is a good page to cut out and put in your Media Relations file and database.

Looking at the stats above, do you need any further encouragement to start a dedicated media relations function in your organisation?