Learn How to Market Your Knowledge, Expertise, Thought Leadership, and Services

Join us and intereact with a select group of professionals who want to take their practices to a higher level. Apply Now!

Tired of being the best-kept secret in your industry?

This intensive one-day Masterclass will unlock the secrets to transforming your knowledge, expertise, and thought leadership into consistent growth for your practice. Guaranteed.

This is what Robin Wheeler, Author had to say about the Masterclass he attended: 

“Before I began 2024 I attended Deon’s workshop on marketing your consulting business, to take stock and then strategise with fresh input from a fellow professional and group of delegates.

Deon stirred up a storm of insight and backed it with a stream of practical suggestions, which, along with the great group interaction, made for an inspirational event that set the ball in motion for a phenomenal year.” Robin Wheeler 2024

Harness the Power of Your Brand

Drawing on over 25 years of international and local research on consultants and professional service providers, this Masterclass goes beyond marketing basics. It reveals the strategies used by rainmakers and thought leaders to effectively brand, position, and market their services.

Master the Latest Marketing Techniques

We’ll delve into the cutting edge of digital and social media marketing and branding, equipping you to craft a dynamic marketing plan of action for exponential growth.

Ready to turn your expertise into a thriving practice? Enroll today! 

APPLY NOW

Why Attend?

Transform your expertise into a thriving practice.

This Masterclass is your blueprint for becoming a rainmaker. Learn how to effectively market and position your consulting or professional services, saving you time and money while maximizing your impact.

Who Should Attend?

• Independent professional services providers 
• Business practice owners and development managers
• Business developers
• Professional service providers such as consultants, legal and medical professionals 
• Aspiring rainmakers, including freelancers and new partners
• Coaches, Authors and Speakers
• Anyone seeking to grow their practice, personal brand, and thought leadership

What You’ll Learn

Gain proven, industry-leading strategies for practice building, lead generation, and professional services marketing. Discover how to implement these techniques into your unique marketing plan.

If you believe there’s always room for improvement in your marketing and sales approach, this Masterclass is essential.

On the Agenda

• Uncover proven strategies for marketing consulting and professional services.

• Master the art of rainmaking: Transform from specialist to business builder.

• Become a magnetic force in your industry: Build a strong personal brand and attract clients.

• Leverage the power of reputation and credibility.

• Package your expertise for maximum impact using the FAB Analysis Model and AI.

• Discover growth-oriented consulting marketing models.

• Obtain essential tips, hacks and guidelines to develop your own dynamic marketing plan.

• Discover and implement 23 low-cost/ free promotion methods to boost visibility and name recognition.

• Generate a steady stream of clients through lead generation strategies.

• Develop a winning growth marketing plan using CRM, AI, and other tools.

• Optimize pricing for profitability.

• Harness the power of digital and social media for impactful marketing.

Hands-on exercises and practical tools will equip you to apply learnings immediately. Immerse yourself in the planning process through interactive activities. Gain invaluable skills, tips, and insights from the facilitator and the rest of the participants to significantly enhance your marketing efforts.

Food for Thought

Success in consulting often hinges on effective marketing. By modeling the strategies of industry leaders and capitalizing on fleeting opportunities, you can significantly accelerate your practice growth.

As Anthony Robbins emphasizes, small, strategic actions can yield substantial results. Tom Lambert underscores the importance of consistent, indirect marketing to build a strong brand.

This Masterclass will equip you with the tools and knowledge to create a powerful marketing system tailored to your unique business. Read the testimonials below.

Join us for a dynamic learning experience that will propel your practice forward.

When & Where

Date: TBA 

Time: 8:30 AM to 4:30 PM

Format: In-person at the Apollo Conferencing Centre. 

Venue: Hotel Apollo, 158 Bram Fischer Drive, Randburg, Johannesburg (near Multichoice HQ)

Fees (Terms and Conditions Apply)

• Full Price R3450 (excl. VAT) = R3967.50 (incl. VAT)

Included: Lunch, refreshments, documentation, and comprehensive reading materials including checklists and templates to create your 2025 Marketing Plan.

Join us for a day of in-depth sharing and discussions geared to enhancing your business and consulting practices.

Spaces are limited, so please let me know as soon as possible if you would like to apply to attend. I’m happy to answer any questions you may have.

Claim Your Seat Today!

Limited seats are available for the upcoming Masterclass. Here’s how to register:

1. Email: Send an email to deon@deonbinneman.com requesting a registration form and terms & conditions.

2. Complete & Return: Fill out the forms and send them back to the same email address to secure your spot.

3. Confirmation & Invoice: You’ll receive a confirmation email along with a tax invoice for payment.

4. Payment: Settle the invoice using EFT (Electronic Funds Transfer) before the attendance date.

5. Note: Payment is due immediately upon receiving the invoice.

Important Information:

• Registration is first-come, first-served. 
• Full payment confirms your registration.
• Only registered delegates with cleared payments will be admitted.

Questions?

Call 083 4254318 or email deon@deonbinneman.com

ENROLL NOW! 

This Masterclass Comes Highly Recommended

Kathleen Henry, Marketing Manager:

I attended Deon Binneman’s ‘Market your Practice’ course and found it a fantastic experience. It was very stimulating and interesting to learn from all the other delegates and to have healthy and intelligent discussions on various issues with marketing and PR. I have a formal background in PR and Marketing and learned some great new techniques and ideas from Deon. I highly recommend the course to anyone who wants to learn some excellent tips on how to market your business in this new economy. Deon – Thanks again for a great course!

Ashley Truscott, Head of Marketing at BDO South Africa:

Early in 2011, I attended a course of Deon’s on “How to marketing your consulting practice”. He presented some interesting and valuable ideas, many of which I have implemented for my own consultancy – with good results. The one day course was interactive and informative and I would definitely recommend it to anyone who runs their own small professional consultancy and who needs to raise their profile in order to grow their business.

Arno Wakfer CA (SA), Ex-CFO: I attended a great workshop yesterday hosted by Deon Binneman on how to market your consulting practice. Suggest you attend as it is good value for money taking into account the valuable insights you get from his 25 years of experience. It is not just theory you walk away but with tools, best practice methodologies, and practical examples.

I found Deon to be a very pleasant person with a good sense of humor. He has extensive experience and knowledge in his field of reputation risk management and marketing. He is practical in his teaching and you can see that he loves to impart and share his knowledge with his audience. He is one of those guys that has a personal story for every lesson. Having met Deon and knowing his reputation I would highly recommend his services. I would most definitely attend his future courses as they are good value for money and would gladly work with him if the opportunity arose.

Kay Darbourn, Future Risk Coaching, and Consulting:

Deon – many thanks for the workshop and for your “giving” – greatly appreciated

Kenny Moahi, NDip. (Civil) │DIRECTOR, ARQ:

Thank you so much for the exciting and engaging seminar on Friday

Heron van der Westhuizen, MDCC:

Lasting relationships were made in a time frame of only a few hours. Deon your skill of setting the environment for this to happen, is, in my opinion, priceless, well done

Corrie Mulder, Organisation Renewal Agency:

Deon, Just to thank you for the delightful, informative and pleasant program. I enjoyed the interaction and am implementing like hell. I will keep in contact and will be taking you up on some of the offers and ideas in the class, but for now, I will first do what I can and then refine and ask.

Kobus Hanekom, Head of Sanlam’s Employee Benefits Consulting unit:

“Deon, I thoroughly enjoyed your workshop on “Marketing your Practice”. We have learned a lot and have been able to adjust our plans and strategies based on fresh information that you have provided us with. Many thanks.

Heidi Nestler, Relationship and Life Quality Consultant:

Thank you again for a stimulating and inspiring day workshop.  What I liked best about the workshop: Your generosity and enthusiasm much appreciated. Useful input that I could use or adapt to my own practice needs. Affirmation of what I already do, and encouragement to try new “tricks” or establish good habits. Useful terminology and mind-shifts, an affirmation of the idea of helping people without implying “welfare” or weakness. Experiential “thinking” exercise sheets very helpful. Venue very comfortable, and easily accessible for me from Sandton

Dr Renate Volpe:

“Thanks for the workshop. I enjoyed it. Did the work I came to do – the Main benefit was to get running time out of existing initiatives in the company and confirming my strong relationship bent. I strongly identify with your business philosophy of collaboration and abundance“.

Dalu Cele, Managing Director at Ndosi Consulting Services (Pty) Ltd:

Deon is an exceptional trainer, speaker and reputation specialist, I gained extensive information and understanding through my interaction with him during the Marketing Your Consulting business workshop. I would recommend Deon to any business that wants to advance its own stakeholder management and reputation

Leanne Pinnock, The IQ Business Group:

I found the course very insightful. For me, one of the greatest benefits I received was to interact with others in similar positions, facing similar challenges, facilitated by an expert. Where else can you get that? Certainly not at a marketing conference or exhibition, not in a lecture situation nor through online forums (people are concerned about confidentiality). This is one area where I think you could potentially market the course. Thanks for a great session.

Magda Naude, Communication Consultant (Then Head: Corporate Communication, SA Medical Association):

The workshop was great and I feel quite inspired!  It was nice meeting you all and hearing your ideas and experiences. The workshop exceeded my expectations. I hope to customize all the tips and ideas into my own venture.

Petra Krugel, Business Development Manager, Turner & Townsend:

Thanks for a very informative course. When you’re constantly working in marketing you tend to get into a routine and sometimes you need a ‘refresher’ to refocus on getting the best results.  A few times during the day I got the feeling that I needed to kick myself for having lost direction. I loved your analogy of the funnel – Wendy Evans called it the barge approach and uses the 90-day call cycle. I know it works, yet I stopped doing it. I started it again this morning, and it was so easy to make those few calls. I will be presenting this to our sector leaders and I hope I can do justice to your course.

Nicci Columbine, Communications Consultant: 

Dear Deon, Just a note to express how beneficial I found your workshop on Marketing your Consulting Practice today. Not only was it very professional, but it was the most comprehensive event of its kind that I have attended. The topics covered virtually every aspect and application that a consulting service provider should consider ensuring that their business is effectively positioned and promoted within its relevant spheres of influence. I particularly found the anecdotes and case studies that you shared with us helped us to contextualize the learning and relate to the challenges that I have encountered in my own business development.

CLAIM YOUR SEAT TODAY

The post Market Your Practice [Page] appeared first on Deon Binneman.

Lately I have seen quite a few advertisements for Government Relations Managers that blatantly requests that applicants must have the right contacts.

As if this was all that Government Relations is about. In my opinion Government Relations is much more than networking. It is about listening, engaging, communicating, lobbying, proposing and ultimately presenting your organisation’s case in a favourable manner.

Crucial to understanding the Government stakeholder is knowledge of the geo- political landscape and issues like Protocol and the time it takes to make decisions e.g. the brown paper, green paper, white paper, Bill and eventually legislative process.

In order to meaningfully engage with the Government Stakeholder it is vital that organisations understand the What, Why and How.

Why Build Relationships with the Government?

Increasingly regulators (Government & other bodies) are becoming highly significant stakeholders in organisations. Often they have considerable influence over the conduct of the organisation and the way in which it operates.

Assessment of regulator satisfaction indicates how well the organisation understands and interprets the regulator’s requirements and acts to satisfy them. These assessments will prevent situations such as the recent case of ICASA versus Wireless Business Solutions–  that turned ugly when the regulator aided by the police service, raided the telecommunication company’s premises in Johannesburg, where it seized radio equipment that included core fibre switches, vital to the running of its business services. WBS had to go to court to get an interdict to continue operations, but in the meantime the resultant loss in connectivity for more than 48 hours resulted in WBS facing “significant claims” from subscribers who may have incurred financial losses while their connection was interrupted.

In most circumstances satisfaction of the regulator and regulatory requirements is a precondition to market entry and continuance. If regulators are not satisfied the organisation quite simply will not be awarded a licence to operate. Or the regulator may pass laws such as the Consumer Protection Act that makes it more difficult to operate.

In many cases regulators represent the interests of other stakeholders or the community in which the organisation operates. This might include particular minority stakeholders, who are not organised collectively. Regulators might include industry specific regulators, environmental regulators, regulators of competition – Competition Commission, ICASA etc., health and safety regulators, accreditation bodies (e.g. ISO), etc.

How to Build Closer Working Relationships

There are many factors that can affect working relationships, but striving to actively develop closer working relations with regulators will enable easier identification of their wants and needs, and of the way in which they can be satisfied. That’s why some organisations have Parliamentary Liaison Officers. Individuals that work the space carefully and methodically.

Development of close working relations with regulators can also provide the organisation with the opportunity (subtle lobbying) to feed back their concerns regarding regulation with the hope of influencing the development of future regulations and the regulator’s approach.

In addition close and open working relationships can enable early notification of changes in regulations to be provided, allowing greater opportunity to satisfy their requirements in sufficient time. Just like an Editor may decide to contact an organization when he hears of bad news, to check the facts before publishing it. This only happens if there is a close working relationship and trust between the two parties.

A good sign of a close relationships with regulators will be when the regulator is willing to listen and openly consult about potential regulations. This in turn will be affected by the regulator’s satisfaction with the past performance of the organisation, current relationships and mutual understanding.

However this is not an easy task and not as simple as it sounds. Take SANRAL and the e-tolling saga as an example of conflict and public dissatisfaction and court action being taken.

Open and Close Working Relationships  implies many different sets of criteria, and those are often revealed in consultations when a stakeholder expresses his or her needs, wants and preferences. The problem is that few organisations have thought about meaningfully working the success of these relationships. As I stated before it is so much more than just having the right connections and relying on political affiliations and hand-outs.

I would advise that it is crucial to map the journey of the Government stakeholder with the organisation through defining contact points and moments of truth, but a close look will also need to be taken of:

1. The number of points of contact i.e. the number of people within the organisation who have contact with members of the regulator’s team. When relations are poor there is likely to be only one point of contact at a high level in the organisation, through which all communication must be channelled. When there are close working relations members at all levels of the organisation may be able to contact a member of the regulatory body to discuss specific issues or concerns with the regulator. Questions that should be asked about the nature and relevance of relationships and how the contact point measures his interactions.

2. It will be useful to take a look at the average number of meetings / communications / consultations with regulators in a given period by analysing:

– The number of meetings and considering how many were direct face-to-face communications with the regulator.

– The type and nature of the meetings and communications – which are the interactions between regulator and organisation via any medium.

– The number and nature of consultations – which are the two way negotiations between the regulator and the organisation, where the organisation is provided with the opportunity to feed back opinions on regulation. Were these open, honest or conflict-orientated.

3. Whether there was advance warnings of regulation changes – i.e. Did the regulator share or reveal information snippets of future regulation changes, allowing more notice to take action? If working relations are good the organisation will be able to instigate all modes of communication to consult on a wide range of issues. This will not be the case if relations are poor – all communication is likely to be from the regulator side.

Working with the Government regulator is so much more than just connection and networking. Government Stakeholder Managers need influencing skills, knowledge of negotiation, conflict, legal and personal and group psychology techniques together with the understanding of protocol, and much, much more.

But above all; questions – typical of a performance assessment type, must be asked of whether Government managers bring adequate value – performance and behavior to the process of building the organization’s reputation with the Government.

The post Government Relations Is Not Just about Having Contacts In High Places appeared first on Deon Binneman.

Should one do business with a company which once had a bad reputation, but now has new management? Or with a company which seems a little shaky due to a crisis or scandal? Or with known tenderpreneurs, Mamparas, etc.?…

The best advice is to proceed, but with caution. Follow these steps to avoid getting burned:

– Do your homework. Research the company and find out what the market is saying about them. Find out more about their modus operandi. Do a SWOT analysis. Do due diligence of not just tangible assets, but intangibles as well.

– Go slow. Meet with the CEO and/or company representatives. Meet with stakeholders. What is your gut feel about the management and leadership?

– Better still, get outside 3rd party independent opinion. Compare views and perspectives.

– Assess the risk. Compare your feelings and the research you conducted. If it’s positive, proceed.

Be careful who you get into bed with. Remember your reputation might be at stake.

The post Doing Business with Disreputable Companies appeared first on Deon Binneman.

This two-day masterclass equips a delegate with the knowledge and skills to design a stakeholder management system and manage an intricate web of relationships with a systematic and strategic approach. It assists companies to comply with the King Code 4 on corporate governance.

Why you should attend this event

Stakeholder Management has been described as Strategic Management at its finest. This acclaimed 2 – day Masterclass provides delegates with a thorough grounding in Stakeholder & Reputation Management.

Since its inception in 2006, the Stakeholder Reputation Masterclass has received many accolades and became established as a must-attend course for stakeholder managers looking to gain best practices about stakeholder management and building company reputation.

It has been attended by more than 800 senior executives and managers from Government and Industry.

A company’s reputation is its most important asset and yet, also its biggest risk. International studies show that as much as 63% of the market value of an organization can be attributable to its reputation. Current studies by Aon and Deloitte rate Reputation Risk as the Nr. 1 risk in the world.

An Organization derives its reputation from the way its performance, actions, and behavior are perceived by stakeholders. Stakeholders’ perceptions influence stakeholder decisions and actions and are in turn influenced by the relationship building, communication, and engagement practices of an organization.

To develop and build reputational capital organizations should pay careful attention to perceptions and how they manage the relationships with their various stakeholders.

In order to effectively manage the interface between an organization and its stakeholders a number of issues have to be taken care of, including the following:

• Stakeholder profiling – Who are our stakeholders and what do they want and need?
• Objectives – What do we want from and need from our stakeholders?
• What strategies do we need to put in place to satisfy these needs and wants and create long term collaborative relationships?
• What processes do we need to put in place to enable us to execute our strategies?
• What capabilities do we need to put in place to make these processes work?

This unique two-day program is designed to show business leaders and managers how to establish an excellent reputation with; and maintain positive, mutually beneficial relationships with stakeholders. It offers an integrated framework for managing stakeholder management relationships, as well as practical tools that can be used for developing and improving existing relationships.

The Masterclass is an amalgamation of the latest thinking derived from reputation management practices, strategic communication, community relations, marketing, stakeholder management, organizational behavior, sustainability, and corporate social investment literature.

Any organization that wants to enhance its reputation amongst its stakeholders will have to address the following strategic questions:

• Who are our stakeholders?
• What are our stakeholders’ stakes?
• What opportunities and challenges do stakeholders present?
• What is Stakeholder Reputation Risk and why does it pose such risk?
• What economic, legal, ethical, and social responsibilities does our organization have towards our various stakeholders?
• What strategies or actions should we take to best manage stakeholder challenges and opportunities?
• Do you have a system for managing relationships with stakeholders?
• How do you measure results? What metrics do you use to assess and gauge stakeholder relationships?
• In a crisis how quickly can you communicate with your relevant stakeholders?
• Do you know the various methods to engage with stakeholders and when not to use it?
• Can you state how much you are spending on each stakeholder group and what your ROI is?
• Have you developed a set of rules and practices on how best to manage the process of building stakeholder reputation with each stakeholder group?

The training provides guidance on how to develop and implement a stakeholder reputation management system, comply with Section 8 of the King Code 3 and 4 Guidelines on Corporate Governance and includes a dedicated look at communication, engagement, relationship building and reputation enhancement practices.

“Any organization that values its good name, will proactively build and manage relationships with its key stakeholders. Many believe they do, but research often shows gaps and opportunities for strengthening the ties that bind organizations and stakeholders together,” said Deon Binneman, the course facilitator. The training offers opportunities to learn how to strengthen those ties.

What You Will Learn

Day 1:

• The Business Case for Effective Stakeholder Reputation Management and enhanced relationships;
• The danger of Stakeholder Reputation Risk and the opportunities, pitfalls, and potential disasters in dealing with stakeholders;
• The What, How, Why and Benefits of effective stakeholder reputation management;
• The What, How, Why and Benefits of Stakeholder Reputation risk Mitigation;
• Stakeholder Identification, Profiling, Mapping & Research – The identification of key stakeholders inc. how to determine which groups or persons are vital and under which circumstances;
• Why and How to comply with the King Code 4 of Corporate Governance (Section 8) and lay the foundation for a more stakeholder inclusive approach as recommended ;
• How to identify stakeholders’ needs, issues, and concerns inc. how to deal with the overwhelming demands and expectations of stakeholders;
• Stakeholder assessment, measurement, and reporting including the criteria for the measurement and evaluation of success in managing reputation and relationships;
• New stakeholder Developments – Shifts in Stakeholder Thinking (From showing me to prove it);
• The Dynamics of Stakeholder Relationships – Why build collaborative stakeholder relationships?
• A Guide to fostering Stakeholder Relationships – Building and Leveraging Long-term relationships.

Day 2:

• Stakeholder prioritization – How do you decide who to favor in a crisis?
• A Model for Corporate- Stakeholder Relations;
• The Rules and Tools of Stakeholder engagement: What works – and how to overcome conflicting agendas and promote a consistent, open, balanced dialogue;
• Stakeholder listening, feedback & inclusion methods inc. How to involve stakeholders in decision-making processes
• Developing a robust Stakeholder Strategy, engagement & communications plan;
• Managing specific stakeholders expectations and issues – Customers, Investors, Suppliers, Employees, the Media, Activists, and Governments;
• Exploring ways to enhance relationships with various stakeholders – targeting the media (organized and unorganized), employees, customers, suppliers, government, digital communities, and activists;
• How to embed Stakeholder & Reputation Management thinking in the culture of an organization;
• International Stakeholder and reputation management best practices from around the Globe.

Apply Now to attend this practical & informative Masterclass by sending either an e-mail to deon@deonbinneman.com or phoning 083 4254318 to request the registration form and T & Cs.

Who should attend this Masterclass?

The training is ideal for those executives and managers responsible for managing corporate reputation and business relationships as a strategic resource.

The target audience is any business leader or manager that needs to positively influence the relationships with stakeholders. Typically this training will be of particular interest to those responsible for:

• Strategic Planning
• Corporate Communications & Branding
• Public Relations & Media Relations
• Investor and Stakeholder Relations
• Corporate & Public Affairs
• Marketing, Advertising & Communications
• Organisational Development & Change Management
• Community Relations & Customer Service
• Marketing, Customer Service, Channel, and Supply Chain Management
• HR & other staff experts responsible for relationship management with internal stakeholders
• CEO’s, CFO’s, Executives, and Managers who are required to handle reputation and stakeholder matters

When and Where

DATE: 24th – 25th March 2025

TIME: Join us from 8.30 am for 9.00 am to 16.30 pm

Venue: Hotel Apollo, 158 Bram Fischer Drive, Randburg, Johannesburg (Close to Multichoice HQ) unless otherwise indicated.

Fees (Terms and Conditions apply)

The cost to attend is as follows:

• Early Bird pricing valid until 31 Jan – R5900 exc. VAT
• Full Price – R 7900 excl. VAT payable not later than 17 March.
• R 6300 excl. VAT per delegate for three delegates or more from the same business unit, payable within 5 days of date of invoice.

Please read the terms and conditions with care. Limited seating – 20 delegates only.

Fees include lunch, refreshments, and documentation. 

Spaces are limited, so please let me know as soon as possible if you would like to register. I’m happy to answer any questions you may have.

Apply Here to Attend

Why Previous Attendees Highly Recommend This Masterclass

L. J. Mahlangu, Chairperson, Municipal Demarcation Board:

The two days we spent on the Stakeholder Reputation course was probably the best investment of my time I have done in many years. The course was extremely useful and the group was great. Thumbs up for the Community of Practice (Stakeholder Reputation Group on Linkedin)

Dr. Amani Saidi, National Research Foundation:

The Stakeholder Reputation course was extremely relevant to the stakeholder function, was well-structured and effectively delivered by the facilitator. The high level of people that attended, and the high level of class discussions enriched the course further, plus the course was competitively priced, such that it is greater value for money.

Col. Charles Comley, Dept of Defence (Military Researcher):

The Stakeholder Reputation Management Master Class provides “Portable skills”- skills that can be used anywhere.

Jennifer Smith, Head: CSI & Stakeholder Management at Barloworld group:

Deon, you have really contributed to Barloworld’s stakeholder policy and strategy through your courses, the CoP to which I subscribe and your lectures at GIBS on our bespoke Leadership Development Programme. I believe you are involved again this year.

Zamindlela Zama, Stakeholder Management, Corporate Affairs, Telkom:

Thank you very much Phakathi for the training you gave us.  There is training that is easily forgotten but I can assure you that what you gave us what training of a lifetime and is not limited to our work environment but will be useful for our own individual relationships with our families.

Mathebula, Juliet, Marketing, Standard Bank:

The Stakeholder Reputation Course is a must for any communications, marketing, Human resource, project manager, organizations …the list goes on and on. It really gives one an edge when put what we have learned in practice.I have applied this since coming back and I have seen an increase in my relationship with the specialists who support my projects inspired to act, I have increased my rapport with them, they are going an extra mile for me as I have focused on them not me. Some of the tools I already knew however I was not applying them intelligently. You have really opened my mind to think broadly and it reinforces better planning. It helps you to connect, create meaningful bonds as you will know what each stakeholder need to know – you share what they need to know, using the right media and at the right time. You are also able to anticipate possible areas of resistance/issues and deal them upfront.If this is the only career investment I make this year, then the money is well spent.

Warren Makgowe, Business Development Officer, UNISA Graduate School of Business Leadership:

The Stakeholder Reputation seminar was informative and empowering.

Amanda van den Berg; Department of Development Studies, School of Economics Development and Tourism, NMMU:

I found the Stakeholder Reputation Management Master Class extremely useful. I am sitting at a conference today (development studies) and they have mentioned the idea of stakeholders a number of times. Thanks so much.

Dewald Viljoen:

Thank you for an insightful and eye-opening course, it really helps me to think in a different manner about what it is I offer my clients, and how to manage those relationships. I thoroughly enjoyed my 2 days at the seminar and are already using some of the techniques that I have learned in my daily operations. To my new friends, thank you for input and insight that you brought to our discussions, it was every bit as insightful and helpful to my understanding of some of the aspect of the course.

Maphefo Anno-Frempong, CEO of TETA:

Thanks for making us reflect on the key issues of stakeholder management in the class. It was certainly valuable and spot on. I have been reading a book on the reasons CEOs fail – (they call it derailers) and stakeholder management is the make or break issue in all instances worldwide. I saw my own stakeholder engagements in a different light and I must say it has brought a difference in my own life. I experienced a positive spin-off of the workshop for TETA yesterday. Noma and I planned last year to meet with all her stakeholders as one key stakeholder was leaving us for another SETA. When we met to establish the reasons, he demonstrated the benefits for his organization that they would receive from the other SETA. So I called the key role-players in the sub-sector concerned and indicated the need for a closer partnership. We planned for meetings the first part of this year. By the time we came to your class, we had already planned to see the sub-sectors of industry captains. After attending your course, Noma and I knew we were on to groundbreaking stuff and we went to meet with the stakeholders. It was amazing how the engagement session went. Outstanding work indeed! The chairperson of the Board and owner of the company came to the meeting with the MD and all key executives and we had such a blast for the benefit of transport industry. Thank you for affirming through your course the work we do! I truly appreciate it! It is definite must for most executives.

Hilton Atkinson, Manager, External Stakeholder Relations, Corporate Affairs, Exxaro:

I found the Stakeholder Reputation Management Master Class very useful. Good to exchange ideas about the topic and important to interact with other players in the field, i.e. yourself and the peers who were on the course. I enjoyed your inputs which makes one re-assess and challenge the status quo in some areas.

Robyn-Lee Grove, Investor Relations & Corporate Marketing Manager, Communications, Afrox:

I enjoyed the Stakeholder training very much. It started me thinking about the work that I do from the perspectives of all my stakeholders.

Seija Tyrninoksa; Country Representative for South Africa; International Red Cross Federation:

Thank you for the opportunity to participate in your inspiring Stakeholder Reputation course this week! The dynamism, the opportunities, the emphasis on the importance on careful research, friendly and caring approach for the care of various stakeholders – the summary of the framework you presented for addressing stakeholder management was all very relevant and confirmed my personal beliefs and practice in the past in relation to our stakeholders with whom we are working in our field.

Tshepo Mazibuko, Head: Stakeholder Relations Management, Group Corporate Affairs, Standard Bank Ltd:

Thanks, Deon! The session was superb, you were amazing & the participants were out of this world. Thank you once again for sharing with me your vast knowledge & experience in life in general & in particular, around stakeholder relations & management.

Malebo Modise, Standard Bank Corporate Affairs:

Deon’s training helped me to sharpen my own perspective on certain issues in the stakeholder management field. Just thinking………I picked up on radio news this morning that about 100m illegal cigarettes enter SA each year and the revenue loss to SARS amounts to about R1.4b per annum. You will recall that Deon gave us an exercise on this and when I heard this on radio my mind went “stakeholder map, reputation and business risk, strategic partnerships, etc….”

Shirona Patel, Communications Manager, Advancement and Partnerships Division, Wits University:

It certainly was a very fulfilling workshop where I obtained a comprehensive overview of stakeholder relations and its importance to organizations.

Fikile Kuhlase, General Manager: Transformation, The Banking Association, SA:

My thoughts on the Stakeholder Reputation Workshop: “Inspiring! What an eye-opener… stakeholder management is not the preserve of the manager in charge but rather an integrated function that all should have responsibility for, that was my feedback to our MD. Its’ strategic importance is to be elevated in organizations. Brilliant learning opportunity. Equipped me with invaluable tools! Empowered by new terminologies such as silositis, reputation drivers, stakeholder attributes, stakeholder models, universal principles of stakeholder management and the unpacking of the mission for stakeholder management etc… Loved your sense of humor, by the way, what does GUAVA stand for? I need that for new terminology acquired. Your presentation layout is superb and user-friendly. I benefited immensely.

Lulama Hlongwane, CSI Manager, Engen Oil:

I am much honored to have been a trainee in your Stakeholder Reputation Management Course and I came out enriched so much.

Thandi Mapukata, Senior Manager: Strategic Partnerships, TCTA:

You drove home the point about stakeholder profiling, varied interests and who is interested in what kind of message. Currently, we are the Government’s  preferred service provider due to our impeccable track record of Project Implementation and Liability Management.  Unfortunately, we have stayed under the radar for so long that our story is not well known. Thanks for a lovely two days – I started to rework my Stakeholder Framework on Saturday evening.  90% of the content is sourced from your handbook.  I will credit you of course.

Teboho Nkoane, Stakeholder Relationship Manager, The South African Ballet Theatre:

I really appreciated the two-day workshop and have learned a lot of skills. Now I think hard and analyze every stakeholder I come across and I know that they can change their mind at any time. I’m in the process of profiling, which is not easy but getting there bit by bit.

Apply Now

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Crisis Planning and Communication Toolkit

Introduction

Have you been tasked with creating a Crisis Plan or Crisis Communication Plan for your organization or a client? Or perhaps you need to train your Crisis Team in effective Crisis Leadership?

When a crisis hits, your team’s actions in the first few minutes are critical. Preparation and planning are essential for protecting your organization’s reputation, no matter the crisis.

Benjamin Disraeli once said, “What we anticipate seldom occurs; what we least, generally happens.” Like Noah building the Ark before the rain, preparation is key.

Crises such as pandemics, product recalls, or bombings highlight the need for robust crisis preparedness.

Crisis management involves swiftly and effectively handling situations to minimize threats to health, safety, business continuity, and reputation.

Toolkit Overview

This comprehensive toolkit equips you to craft a practical Crisis Management and Communication Response blueprint. It includes:

• A 40-page Crisis Management & Communication Response Plan Workbook

• Questionnaires and checklists for crisis planning

• Forms for tracking issues during crises

• Tips and guidelines for crisis communication

• Example plans for various scenarios (e.g., Life-Safety, Emergency Response, Social Media, Product Recall)

• Complete Real-Time Crisis Communication course materials (PowerPoint, facilitator’s guide, case studies, and handouts)

Benefits

1. Writing a Crisis Plan

   • Learn to create a comprehensive DIY Crisis Plan with essential advice, tips, and templates.

   • Benchmark existing plans and identify gaps.

2. Training Crisis Team Members

   • Equip team members with the necessary knowledge, attitudes, and skills for effective decision-making during crises.

3. Additional Advantages

   • Cost Savings: Develop your plan in-house, saving on external consultancy fees.

   • Preparedness: Ensure readiness for any crisis without needing a full-time Crisis Manager.

   • Integration: Coordinate various plans (Disaster Recovery, Business Continuity, etc.) into a unified crisis response.

   • Self-Study: Stay updated with the latest crisis management and communication strategies.

   • Train-the-Trainer: Use the provided materials to educate your team.

   • Benchmarking: Compare your plans with international best practices.

Pricing and Ordering

• Price on Application (POA): Get in touch for a quote.

• Payment: Direct bank transfer, PayPal, or Payfast.

• Terms: Prices are in ZAR, exclude VAT, and are valid for a limited period. Payment is due within 3 days of invoicing unless otherwise stated.

• Delivery: Upon payment, materials will be delivered electronically.

This toolkit ensures your organization is prepared to safeguard assets, minimize risks, and uphold its reputation during crises.

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Email Me

E-mail me on deon@deonbinneman.com

Phone or Text Me

Voice/ Text/ Whatsapp: +27 (0) 83 425 4318

Microsoft Teams: deon@deonbinneman.com

Skype: deonbin

Facetime: +27 (0) 83 425 4318

Connect With Me Using Social Media

Follow me on Bluesky – I tweet on reputation, strategic communication, OD, and crisis issues or send me a direct message, I’m pretty quick responding.

Follow me on X – I tweet on reputation, strategic communication, OD, and crisis issues or send me a direct message via X, I’m pretty quick responding.

Connect with me on Linkedin and join my Stakeholder Reputation Group on Linkedin.

Befriend me on Facebook.

Follow my pins on Pinterest.

Stay In Touch

Ask me how I can help your organization build a favorable and lasting reputation with all of your stakeholders or invite me to speak or facilitate at a conference or an in-house event.

Read and Subscribe to http://www.deonbinneman. com by clicking on the Subscribe button to never miss a post again.

Subscribe to Powerlines – my monthly newsletter which goes to about 16000 readers worldwide. I will send you a complimentary copy of this via another mail and would appreciate feedback on the contents.

Location / Postal Address: 27 Boomgom Avenue, Weltevreden Park, Johannesburg, South Africa, 2040

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