I just read a fascinating article about how “Humility is now the new green among CEOs”.
The article points out that CEO visibility has become important again, but for different reasons, such as crises that demand CEO involvement and leadership.
Weber Shandwick’s “CEO Reputation Premium: Gaining Advantage in the Engagement Era” survey released March 6 speculates that the rise of humility among CEOs is “possibly because they’ve all experienced 15 minutes of shame in addition to 15 minutes of fame in this tell-all world.”
WS finds humble CEOs are considered good communicators, open/accessible and comfortable talking to reporters. They are twice as likely to participate in social media than their less humble counterparts.
The firm concludes that humility is “a desirable quality that is associated with a positive reputation and effective communications style. It is also a trait that the global media has tuned into, so consider it a part of the CEO reputation premium.”