Marketing a Consulting Practice

Business Handshake

INTRODUCTION

Traditional Marketing Methods no longer work to market a consulting business or professional practice.

With issues of reputation, trust, opt-in, building relationships before selling and the impact of Social Media, professionals service providers have had to rethink their marketing efforts.

So, how can you increase your chances of success?

Research shows that the quickest way to become successful is to benchmark and review what others did to become successful. By learning from them you can shorten your own learning curve. Incorporating best practice techniques is valuable in developing your own marketing strategy.

This intensive one- day workshop is based on more than 25 years of international & local research amongst consultants, professional service providers and business development managers, and takes an in-depth look at what works and doesn’t work in professional services and consulting marketing.

LEARNING OBJECTIVES:

On completion of the workshop  you will be able to market & sell your services in a manner appropriate to the role and status of a professional adviser & be able to select those proven strategies which are congruent with your desired professional image and reputation and preferred personal behavior.

You will learn the latest practice building & professional services marketing techniques from the best in industry and will learn ways to incorporate them into your very own consulting practice.

This intensive one- day workshop will take an in-depth look at what works and doesn’t work in professional services and consulting marketing, and addresses issues such as:

  • What it takes to become a Rainmaker
  • The key factors of Consulting Success
  • How to build your image and reputation and have clients come to you, using techniques incorporating the Law of Attraction & scientific consulting practice marketing;
  • How to position yourself as a thought leader, build a reputation and create a name for yourself using tools such as the Law of Attraction, Reputation, Social Media and name recognition strategies;
  • Why your current clients are a goldmine and why you should deepen relationships and business with them;
  • How to get more and better referral business;
  • How to use low cost/ no cost ways of gaining professional exposure;
  • How to generate ‘static’ income;
  • How to price services for maximum profit and income;
  • How to write business winning proposals and contracts including how to tum the first client meeting into a contract;
  • Marketing & Promotional strategies using traditional media & social media such as LinkedIn, Twitter, Facebook and other social networks to build a favourable reputation, relationships, name recognition & presence;
  • How to make networking and relationship building pay;
  • How to find new opportunities to capitalize on your knowledge, skills & expertise irrespective of economic circumstances;
  • How to plant seeds now for a harvest in the future;
  • Practical tips and techniques for success.…..  and much, much more.

Handouts and exercises will get you thoroughly involved in the planning process, creating a fast-paced workshop! A Workshop at which you will learn skills and tips that will enable your marketing efforts to become even more impactful.

WHO SHOULD ATTEND:

The workshop is targeted at new consultants, practice development managers, seasoned consultants and professional services providers and those interested in adopting new and powerful tools to increase marketing ROI and move closer to marketing success.

The seminar will be facilitated by international speaker and reputation management consultant, Deon Binneman.

For more information on this workshop, interested readers can call 27 011 4753515, e-mail deonbin@icon.co.za or go online to take a look at the outline and rave reviews by previous attendees.

SPACE IS LIMITED. RESERVE YOUR PLACE NOW. REGISTER ONLINE.

o** HOW TO REGISTER**

Please e-mail reputationeducation@icon.co.za for a registration form (Note: Payment is required prior to event – email me with questions – Please note that seating will be limited and that only a maximum of 15 consultants will be accommodated. So register quickly if you would like to secure your seat.)
___________________________

FEES

Early Bird R 2150 exc. VAT until Friday 13 June . Thereafter R3500 exc. VAT. R2451 exc. VAT per delegate for three delegates or more from the same business unit.

o REFERENCES

This is what certain delegates had to say about previous workshops:

Dear Deon – Thanks for helping me. The workbook you gave me is like a Bible to me. Every day I read a few pages and action them. Minah

Hi Deon. Just loved the workshop yesterday. You’ve fired me with inspiration and energy. Thank you so much. You are awesome. Kind regards Lesley-Ann van Niftrik, Public Relations Specialist

Dear Deon – I found the course very insightful. For me one of the greatest benefits I received was to interact with others in similar positions, facing similar challenges, facilitated by an expert. Where else can you get that? Certainly not at a marketing conference / exhibition, not in a lecture situation nor through online forums (people are concerned about confidentiality). This is one area where I think you could potentially market the course. Thanks for a great session. Leanne Pinnock – The IQ Business Group

Many thanks for your interesting workshop. It was an excellent experience that I thoroughly enjoyed. Your presentation was stimulating and provided plenty of good ideas and much food for thought. Interacting with the other participants was extremely valuable and has provided some useful contacts. – Dr Michael Glencross, Head, School of Business, Bond SA

Thanks for a very informative course. When you’re constantly working in marketing you tend to get into a routine and sometimes you need a ‘refresher’ to refocus on getting the best results. A few times during the day I got the feeling that I needed to kick myself for having lost direction. I loved your analogy of the funnel – Wendy Evans called it the barge approach and uses the 90 day call cycle. I know it works, yet I stopped doing it. I started it again this morning, and it was so easy to make those few calls. I will be presenting this to our sector leaders and I hope I can do justice to your course. – Petra Krugel, Business Development Manager, Turner & Townsend

“Thank you for a simple, practical and effective workshop. While I practised a lot of the marketing techniques instinctively, you succeeded in showing me that “instinct” is not as important as “constant”. You raised the awareness that marketing is an ongoing activity, as important as delivering quality work every time and sending out invoices on time. The funnel visual is imprinted on my brain and I am already working on plans to keep it full of marketing impact so that the work keeps trickling in. – Ingrid Staude-Griesel, Managing Member: Words’Worth Publishing Consultants
___________________________
TERMS & CONDITIONS

The course fee is inclusive of the event proceedings, materials, refreshments and lunch.

Upon the completion and receipt of the registration form a confirmation letter and invoice will be sent.

Please ensure that payments are made within 5 working days of the invoice being issued. Full payment must be received prior to the event. Only delegates that have made full payment will be admitted to the event.

Payments must be made via Electronic Funds Transfer (EFT). We will not be accepting cash, cheque or other payments at the event.

Substitution & cancellations policy. If for some reason the delegate cannot attend they are allowed to send a substitute in their place. We welcome written notifications of all substitutions up to seven days prior to the event. All contracts carry 100% full liability upon receipt of registration. All cancellations must be put in writing. Upon receipt of the cancellation letter a full credit voucher will be issued for use against any future events or products. If a client does not attend the event, this will be deemed as no show. No refund and no credit voucher will be issued.

I will at all times seek to ensure that all efforts are made to adhere to meet the advertised package, however I reserve the right to postpone, cancel or move a venue without penalty or refunds. If an event is canceled I, Deon Binneman will not be liable for client’s airfares, hotels costs or other travel costs incurred.

PAYMENT DETAILS

Payment is due in 5 days. By signing and returning this form you are accepting my terms and conditions. (Registration is only confirmed on receipt of payment.)

If force majeure were to occur I accept no responsibility or liability for any loss or damage caused by events beyond my control, including, but not restricted to strikes, war, civil unrest,flight delays, re flood,fire, or any adverse weather conditions.

Upon receiving this signed booking form, you the client hereby consent to Deon Binneman to keep your details for the use of future marketing activities carried out by myself and possible 3rd party organizations & partners.

Copyright and Intellectual Property. Any redistribution or reproduction of part or all of the contents in any form in connection to this event is prohibited without prior written consent by Deon Binneman.

Please note: I reserve the right to delete comments that are offensive or off-topic.

Leave a Reply

3 thoughts on “Marketing a Consulting Practice