PR and Advertising agencies are supposed to be creative greenhouses. Yet,
the old “Internal editor” in all of us, raises it’s head so easy. (The “internal editor” I believe is our internal voice , our conscience, our left brain that can sometimes stop us from progressing. Years ago I worked with a consultant, a retired CEO who said the following : “The danger with gut feel is that it SOMETIMES can cause indigestion”).

Evaluate the following statements and ask yourself : ” How often you have used these statements?”.Did they prove to be correct?

• We tried that before.
• Where’d you dig that one up?
• Our business is different.
• It costs too much.
• It’s never been tried before.
• That’s not my job.
• Let’s put that one on the back burner for now.
• Let’s form a committee.
• We don’t have the time.
• I don’t see the connection.
• It won’t work in our department or business.
• It’s too radical a change.
• The Board of Directors would never go for it.
• The staff will never buy it.
• It’s against company policy.
• It can’t be done.
• It’s impossible.
• Let’s get back to reality.
• That’s not our problem.
• We’ve always done it this way.
• I don’t like the idea.
• You’re right, but…
• You’re two years ahead of your time.
• Don’t rock the boat.
• It isn’t in the budget.
• Has anyone else ever tried it?
• Good thought, but impractical.
• Let’s give it more thought. If not, or if they did!

What is the lesson for your consultancy or team? Please let me know!