One of the lessons I teach in my Stakeholder Reputation Master Classes is that every campaign, project, problem or issue will need a relook at stakeholder profiling.

So here is a new stakeholder group whose role you will have to factor in carefully when you do your crisis management preplanning, especially where potential product recalls is listed as one of your key risks.

The NRCS (National Regulator for Compulsory Specifications) is a new public entity that administers technical regulations known as compulsory specifications on behalf of the Department of Trade and Industries in the interest of human health, safety, protection of the environment and fairness of trade.

The regulated products include vehicles and components, electrical appliances components and electronics, frozen marine products, safety equipment and construction materials. The NRCS also administers the Trade Metrology Act and regulations relating to Weights and Measures.

Lack of Legal Compliance is often cited as a major cause of reputation risk. Your compliance with the regulations of the NRCS as well as the relationships that you build with this new entity is important for your reputation.