How to Market Training Programs, Seminars and Consulting Services

Learn How to Grow your Training, Event Management and Consulting Business

Please access the Training Calendar Page for new dates and venues.



How do you effectively market and promote the provision of selling an intangible such as a professional or training service? How can you assure the client that your learning or professional solution is the one to choose?

How do you stand out in a market filled with noise and intense competition?

This workshop is designed to shorten your learning curve and/or add to your existing training and marketing knowledge and expertise.

At this workshop, we will discuss what works and doesn’t work in promoting, marketing and selling your training events and services, and best practice techniques and tips will be shared.

If you would like to grow your training and event management business, tweak and add to your existing marketing strategies and learn new ways to do things and build your reputation and credibility, this workshop is a must attend.

Researchers in systems thinking speak about leverage points* – those small, well-focused actions that can, when used at the right time and in the right place, produce significant, lasting benefits exponentially beyond the effort required to take the action step itself. On the web, these are also called hacks.

A Hack is any strategy that helps your brand and training consulting or event practice grow and reach new customers quickly and efficiently.

What you will learn

  • What clients look for in a professional services and training provider;
  • Why defining your ideal audience is crucial (Buyer persona identification);
  • Understanding the differences between Features, Advantages and Benefits;
  • How to stimulate your ideal audience to attend your event;
  • How to fill up your workshops and seminars;
  • How to market in-house training, public events, online training and your consulting services;
  • How to generate leads and find new opportunities to capitalize on your knowledge and skills;
  • How to plant seeds now for a harvest in the future;
  • How to market yourself and services smarter, faster, and more competitively;
  • How to promote your services using more than 23 personal and impersonal marketing and promotional tactics;
  • How to position yourself as an Expert and Thought Leader in the training and consulting field;
  • How to separate your business from the rest of the pack; build a reputation and CREATE a name for yourself;
  • How to be like a Magnet and attract customers to your events – using reputation building, name recognition, and strategies such as the Law of Attraction;
  • How to use Social Media including Facebook, Linkedin & Twitter to position yourself, your expertise and products;
    Practical tips and techniques for success and, ultimately
  • How to develop a Marketing strategy that will work for your training consultancy or professional service; ….. and much, much more.

You never know where your connections with others might lead. Potential leads, sales, clients, and employers come to us when we are least expecting them.

This event is your opportunity to plant seeds, make new connections and add to your marketing success.

Early Bird Booking available – Save R800 if you register and pay before end of business 14 July

Say yes to success and good times.

Register Now

Who Should Attend

This is a one-day workshop for all HR & training consultants, business development managers; event producres and marketers, professional training service providers, trainers, and people interested in improving their knowledge of professional consulting marketing strategies. This workshop is ideal for professionals and anyone who requires gaining knowledge of practical do it yourself marketing techniques.


  • Early Bird Fee: R1950 excluding VAT (R2223 VAT inclusive) payable at close of business 14 July
  • Regular Rate: R3363 (R2950 + VAT) payable by close of business Monday 24 July
  • Group Rate: R 2451  (R2150 plus VAT) per delegate – 3 delegates or more

Fees includes lunch, refreshments and documentation. Bookings and payments close 25 July.

SEATS ARE LIMITED – BOOK NOW! Bookings will be confirmed on a first come, first served basis, and limited seats are available.

When and Where

DATE: Friday 28 July 2017

VENUE: Hotel Apollo Conferencing Centre, 158 Bram Fischer Drive, Ferndale, Johannesburg

TIME: 8.30 am until 4.30 pm

Come and join us for a worthwhile learning experience, network with your peers and benchmark and tweak your reputation building and marketing and event marketing plans.

To Register

Download a registration form for completion and to secure your seat.

BOOK NOW! Bookings will be confirmed on a first come, first served basis, and limited seats are available.

RSVP now

Early Bird Booking available – Save R800 if you register and pay before end of business 14 July

Why Previous Attendees Highly Recommend This Workshop

A lovely insightful workshop which highlighted a lot on what I can do to change our strategy moving forward. Bernadette Ogilvie, Corporate Training Manager, Lifeline Johannesburg.

Many thanks again for the matter, insight, knowledge and interaction. An Eye opener, insightful, usefull course. Rachel Botha, Workshops Manager,

I attended a great workshop yesterday hosted by Deon Binneman on how to market your consulting practice. Suggest you attend as it is good value for money taking into account the valuable insights you get from his 19 years of experience. It is not just theory you walk away but with tools, best practice methodologies and practical examples. I found Deon to be a very pleasant person with a good sense of humour. He has extensive experience and knowledge in his field of reputation risk management and marketing. He is practical in his teaching and you can see that he loves to impart and share his knowledge with his audience. He is one of those guys that has a personal story for every lesson. Having met Deon and knowing his reputation I would highly recommend his services. I would most definitely attend his future courses as they are good value for money and would gladly work with him if the opportunity arose. Arno Wakfer CA (SA) – Ex-CFO

Deon – many thanks for the workshop and for your “giving” – greatly appreciated – Kay Darbourn, Future Risk Coaching and Consulting.

Thank you so much for the exciting and engaging seminar on Friday – Kenny Moahi, NDip. (Civil) │DIRECTOR – ARQ

Lasting relationships were made in a time frame of only a few hours. Deon your skill of setting the environment for this to happen, is in my opinion priceless, well done – Heron van der Westhuizen. MDCC

Deon, Just to thank you for the delightful, informative and pleasant program. I enjoyed the interaction and am implementing like hell. I will keep contact and will be taking you up on some of the offers and ideas in the class, but for now, I will first do what I can and then refine and ask. – Corrie Mulder, Organisation Renewal Agency.

I attended Deon Binneman’s ‘Market your Practice’ course and found it a fantastic experience. It was very stimulating and interesting to learn from all the other delegates and to have healthy and intelligent discussions on various issues with marketing and PR. I have a formal background in PR and Marketing and learnt some great new techniques and ideas from Deon. I highly recommend the course to anyone who wants to learn some excellent tips on how to market your business in this new economy. Deon – thanks again for a great course! – Kathleen Henry Marketing Manager.

“Deon, I thoroughly enjoyed your workshop on “Marketing your Practice”. We have learnt a lot and have been able to adjust our plans and strategies based on fresh information that you have provided us with. Many thanks. Kobus Hanekom, head of Sanlam’s Employee Benefits Consulting unit.

Thank you again for a stimulating and inspiring day workshop.  What I liked best about the workshop: Your generosity and enthusiasm much appreciated. Useful input that I could use or adapt to my own practice needs. Affirmation of what I already do, and encouragement to try new “tricks” or establish good habits. Useful terminology and mind-shifts, affirmation of the idea of helping people without implying “welfare” or weakness. Experiential “thinking” exercise sheets very helpful. Venue very comfortable, and easily accessible for me from Sandton – Heidi Nestler, Relationship and Life Quality Consultant.

Early in 2011, I attended a course of Deon’s on “How to marketing your consulting practice”. He presented some interesting and valuable ideas, many of which I have implemented for my own consultancy – with good results. The one day course was interactive and informative and I would definitely recommend it to anyone who runs their own small professional consultancy and who needs to raise their profile in order to grow their business – Ashley Truscott – Head of Marketing at BDO South Africa.

“Thanks for the workshop. I enjoyed it. Did the work I came to do – the Main benefit was to get running time out of existing initiatives in the company and confirming my strong relationship bent. I strongly identify with your business philosophy of collaboration and abundance“. – Dr Renate Volpe.

Deon is an exceptional trainer, speaker and reputation specialist, I gained extensive information and understanding through my interaction with him during the Marketing Your Consulting business workshop. I would recommend Deon to any business that wants to advance its own stakeholder management and reputation – Dalu Cele – Managing Director at Ndosi Consulting Services (Pty) Ltd.

I found the course very insightful. For me, one of the greatest benefits I received was to interact with others in similar positions, facing similar challenges, facilitated by an expert. Where else can you get that? Certainly not at a marketing conference or exhibition, not in a lecture situation nor through online forums (people are concerned about confidentiality). This is one area where I think you could potentially market the course. Thanks for a great session. Leanne Pinnock – The IQ Business Group

The workshop was great and I feel quite inspired!  It was nice meeting you all and hearing your ideas and experiences. The workshop exceeded my expectations. I hope to customise all the tips and ideas into my own venture. – Magda Naude, Communication Consultant (Then Head: Corporate Communication, SA Medical Association)

Futho Hoohlo, Electrical engineer: I wish to thank you for a very informative and well-run workshop. I also wish to thank everyone for sharing freely their experiences; it has really sown some seeds and rekindled some ideas and actions which are long overdue. I hope this is the beginning of relationships that will see us all grow to become very successful in our consultancies.

Many thanks for you interesting workshop. It was an excellent experience that I thoroughly enjoyed. Your presentation was stimulating and provided plenty of good ideas and much food for thought. Interacting with the other participants was extremely valuable and has provided some useful contacts. – Dr Michael Glencross, Head, School of Business, Bond University, SA

Thanks for a very informative course. When you’re constantly working in marketing you tend to get into a routine and sometimes you need a ‘refresher’ to refocus on getting the best results.  A few times during the day I got the feeling that I needed to kick myself for having lost direction. I loved your analogy of the funnel – Wendy Evans called it the barge approach and uses the 90-day call cycle. I know it works, yet I stopped doing it. I started it again this morning, and it was so easy to make those few calls. I will be presenting this to our sector leaders and I hope I can do justice to your course. – Petra Krugel, Business Development Manager, Turner & Townsend

“Thank you for a simple, practical and effective workshop. While I practised a lot of the marketing techniques instinctively, you succeeded in showing me that “instinct” is not as important as “constant”. You raised the awareness that marketing is an ongoing activity, as important as delivering quality work every time and sending out invoices on time. The funnel visual is imprinted on my brain and I am already working on plans to keep it full of marketing impact so that the work keeps trickling in. – Ingrid Staude-Griesel, Managing Member: Words’Worth Publishing Consultants

Nicci Columbine -Communications Consultant:  Dear Deon, Just a note to express how beneficial I found your workshop on Marketing your Consulting Practice today. Not only was it very professional, but it was the most comprehensive event of its kind that I have attended. The topics covered virtually every aspect and application that a consulting service provider should consider to ensure that their business is effectively positioned and promoted within its relevant spheres of influence. I particularly found the anecdotes and case studies that you shared with us helped us to contextualise the learning and relate to the challenges that I have encountered in my own businesses development.