Exercise – Enhancing Your Company’s Reputation

Consider this word Enhancement. What does it really mean?

To do this we have to look at some definitions. Abraham Maslow, the psychologist who designed the hierarchy of needs also said that if the only thing you have is a hammer you tend to treat everything as if it’s a nail.

When it comes to sustaining and enhancing your company’s reputation you need to be ruthless, and you need to be clear as to how you define it in your mind.

The following exercise will help you to define how to enhance your organization’s most important asset – it’s reputation.

The word enhancement means to heighten, intensify(qualities of power and value), improve(something already of a good quality), raise, increase, augment, add to, deepen, strengthen, reinforce, sharpen, develop, amplify, expand, magnify, maximise, boost, refine, polish, upgrade and enrich.

Take each of these words/definitions and rewrite them in terms of your Reputation Management responsibility. Be clear and specific and convert each of these statements into specific tasks and action plans.

For example, “How can I maximize my organization’s reputation in the work and marketplace?” How can I reinforce the messages (verbal, nonverbal and media related) that underpins my organization’s reputation?

This exercise will enable you to have a far clearer picture of how you will approach the mammoth task of enhancing your company’s reputation.

Why Your Reputation Is Your Stock-in-Trade

Famous Quotes

In today’s knowledge economy your reputation is your stock-in-trade. It’s your most important asset that you own next to your health. This is no misnomer. In today’s interconnected “news” always-on world, your name will arrive at a destination long before you do. Unfortunately few people gives this a thought. But, some like the ancient philosopher […]

Why I Love Using Stories To Teach The Importance Of Reputation

The beauty about stories is that they are like metaphors. I once saw a study that said that metaphors appeal to both the left and the right side of the brain. I am not a Buddhist, yet am extremely fond of Zen Koans. The way I try and do it is to research before every […]

Reputation on the Decline, International Surveys Show

Two interesting research studies results came out the past week. The Reputation Institute (RI), released the results of the World’s Most Reputable Companies 2018 survey, the company’s annual Global RepTrak® 100 (RT100) rankings. The 2018 RT100 is  the world’s largest corporate reputation study of its kind. The RT100 is based on more than 230,000 individual […]

What It Means To Be A Professional

The definition of a professional is to adhere to the many standards of your career area (written, unwritten, ethical and otherwise) regardless of where and when or for whom you work. I recently had to ask delegates to do this. Please take a moment to reflect on your own behaviour since the workshop: Have you […]

And the fallout of the Gupta saga continues – Disgraced Bell Pottinger booted out of industry guild

And the fallout of the Gupta saga continues – Disgraced Bell Pottinger firm booted out of the UK Public Relations and Communications Association. Bell Pottinger not only damaged the PR Industry’s #Reputation but it forced their hand – “Bell Pottinger has brought the PR [public relations] and communications industry into disrepute with its actions and […]

#PMA #FreshConnections #CapeTown. Deon Binneman about building your brand as employer to attract the best talent #Reputation BrandIntegrity

Appearance: Deon Binneman about building your brand as employer to attract the best talent
Outlet: PMA Conference
Location: Cape Town
Format: Other

How to Identify Sources of Reputation Risk Using a Checklist

Definitions, Examples and Application of Knowledge

With Reputation Risk inherent in just about all processes in a company, Reputation and Risk Managers sometimes find it difficult to determine where the sources of reputation risk resides. Not only can these risks be unpredictable but they are also extremely varied in nature due to the uniqueness of each company. However I would like […]

21 Years in Private Practice

I celebrated 21 years as an independent reputation management consultant, trainer and speaker on the 1st April.

In this period I worked with more than 200 organisations and had the pleasure to facilitate capacity building programs in 16 countries.

I am at your service. Check out my work on my website www.deonbinneman.com