Two interesting research studies results came out the past week. The Reputation Institute (RI), released the results of the World’s Most Reputable Companies 2018 survey, the company’s annual Global RepTrak® 100 (RT100) rankings. The 2018 RT100 is the world’s largest corporate reputation study of its kind. The RT100 is based on more than 230,000 individual […]
More and more issues are emerging that are affecting reputation. These include sexual misconduct in the workplace, state capture, diversity, inclusion, corruption, fake news, power politics, cyber risk and school safety. The phrase ‘STATE CAPTURE’ was awarded ‘word of the year’ by eNCA who claims the phrase was used more than 20,231 times in over […]
Wikipedia defines Reputational risk, often called reputation risk, as a risk of loss resulting from damages to a firm’s reputation, in lost revenue; increased operating, capital or regulatory costs; or destruction of shareholder value, consequent to an adverse or potentially criminal event even if the company is not found guilty. Adverse events typically associated with […]
The impact of Reputation Risk never ceases to amaze me. I have never seen so many politicians, government employees, executives, managers and just generally run of the mill people so hell bent on destroying their own reputation and names in South Africa. The utter destruction of carefully crafted institutional reputation by people focused on their […]
“Regard your good name as the richest jewel you can possibly be possessed of – for credit is like fire; when once you have kindled it you may easily preserve it, but if you once extinguish it, you will find it an arduous task to rekindle it again. The way to gain a good reputation is to endeavor to be what you desire to appear.” (Socrates – 469 BC – 399 BC)
For Immediate Release: Make 2018 Your Best Year Ever – Start the Year With a Brand-new Marketing Plan of Action
The international reputation management consultant Deon Binneman will facilitate a workshop called How to Market your Consulting Practice (Marketing Professional & Consulting Services) on the 19th January in JHB at the Hotel Apollo in Randburg.
The purpose of this workshop is to provide delegates with an opportunity to benchmark, tweak and add to their Marketing plan of action for 2018, so that they can start the New Year with a definite winning plan of action.
Every independent professional needs a marketing and sales plan in 2018 that constantly generates new clients and prospects. This one day workshop will provide valuable insight into building and implementing a winning program to build a client base that will exceed a delegate’s expectations. This workshop explores practical methods and tips to market a consulting practice dynamically and cost-effectively.
Delegates will gain valuable insights that will help them to establish, refine and implement effective marketing plans for their consulting and professional practices. The workshop is an opportunity for independent professionals, consultants, business development managers and professional sales persons to deepen their learning as marketing strategists, strengthen their consultancy marketing skills and ability to be rainmakers*.
Topics that will be discussed range from how to create a lead generation system to 23 ways to build reputation, obtain visibility and exposure and becoming known as a thought leader. More information on how to register is available at: http://www.deonbinneman.com/marketing-professional-consulting-services/
Every independent professional needs a marketing and sales plan in 2018 that constantly generates new clients and prospects. This one day workshop will provide valuable insight into building and implementing a winning program to build a client base that will exceed a delegate’s expectations.
Delegates will receive tools, tips and hacks that will provide them with a menu of options to identify what is missing from their current marketing activities, and it will enable them to create their own personalized marketing plan for success.
Using detailed worksheets and exercises, delegates will be able to pinpoint the strengths and weaknesses of their current efforts. This powerful workshop will provide delegates with a set of options and simple, elegant and effective tactics that they can incorporate into their marketing plans.
This constantly updated and revised workshop is based on more than 25 years of international and local research amongst consultants, professional service providers, rainmakers and business development managers, and takes an in-depth look at what works and doesn’t work in professional services and consulting marketing. It includes not only a wealth of tips and hacks, but also information on how to take advantage of new developments in the online world.
Delegates will learn how to integrate online and offline marketing approaches, and will also learn how to:
- Become Rainmakers*
- Use social media to their advantage
- Use Internet marketing techniques such as blogging, email campaigns, design, search engine optimization and online networking techniques
- Become known as thought leaders and extend their influence and reputation
* The Merriam-Webster dictionary defines the word “Rainmaker” as a person (as a partner in a law firm for example) who brings in new business; also: a person whose influence can initiate progress or ensure success. Specialists often find in their careers that as they become associates or partners that they now also have to bring in new business. Often this transition from being a producer and a specialist to becoming a marketer and responsible for new business, influence and sales can be difficult for individuals used to traditional ways of doing things. This workshop will help a delegate to become a rainmaker, influencer and a thought leader.
Deon Binneman is an international keynote speaker, seminar leader, thought leader and management consultant on building, protecting and restoring business reputations. He has worked in 17 countries the past 21 years. Access his professional profile – http://za.linkedin.com/in/deonbinneman or visit www.deonbinneman.com.
“Make sure you understand your reputation so you can protect it – Deon Binneman #BCIWorld17 pic.twitter.com/9C97oInxEf”
I am proud to announce that I will deliver a keynote on How to Protect Reputation on Day 2 of the BCI World Conference and Exhibition 2017, 7th & 8th November 2017, Novotel London West, UK.
In my keynote, I will unpack for the audience not only WHY Reputation is a company’s most precious asset and most dangerous risk, but share some real lessons on WHY this asset must be protected at all cost.
The BCI World Conference & Exhibition is an absolute must-attend event for any Business Continuity or Resilience professional.
BCIWorld is organized by the Business Continuity Institute. Established in 1994, the BCI has established itself as the leading membership and certifying organization for Business Continuity professionals worldwide.
Check out what I bring to the table here.
|Date:||November 8, 2017|
|Time:||10.00 - 10.30 a,m.|
|Appearance:||How to Protect Reputation Keynote in London|
|Outlet:||Novotel London West Hotel|