What It Means To Be A Professional

The definition of a professional is to adhere to the many standards of your career area (written, unwritten, ethical and otherwise) regardless of where and when or for whom you work. I recently had to ask delegates to do this. Please take a moment to reflect on your own behaviour since the workshop: Have you […]

New Guidance from the UK on the Stakeholder Voice in Board Decision Making

United Kingdom October 2 2017 The UK Governance Institute and Investment Association have published guidance on “The Stakeholder Voice in Board Decision Making”, which aims to help company boards ensure that they understand and weigh up the interests of their key stakeholders when taking decisions. The guidance lists 10 core principles that boards should follow, […]

Protecting Reputation is the Most Important Element of Organizational Resilience: survey

Protecting reputation tops business leaders list of priorities, ahead of financial achievements and business leadership, according to the world’s first benchmark of organizational resilience published by BSI. The study found that reputation is seen as the most important element to the long term success of the business, even more than financial aspects, leadership and vision and […]

I was a guest speaker at the International Fresh Produce Marketing Association’s Fresh Connections Conference in August at the Cape Town Convention Centre. I spoke about Building your Brand as an Employer to Attract the Best Talent.

And the fallout of the Gupta saga continues – Disgraced Bell Pottinger booted out of industry guild

And the fallout of the Gupta saga continues – Disgraced Bell Pottinger firm booted out of the UK Public Relations and Communications Association. Bell Pottinger not only damaged the PR Industry’s #Reputation but it forced their hand – “Bell Pottinger has brought the PR [public relations] and communications industry into disrepute with its actions and […]

#PMA #FreshConnections #CapeTown. Deon Binneman about building your brand as employer to attract the best talent #Reputation BrandIntegrity

Appearance: Deon Binneman about building your brand as employer to attract the best talent
Outlet: PMA Conference
Location: Cape Town
Format: Other

Making Sales at the Expense of Reputation is a No – No

Now this is interesting. Commonwealth Bank CEO Ian Narev’s annual performance review was a difficult one this year. He got a zero on his 2017 scorecard and lost 100% of his short-term bonus of $2.73 million. Yet, the head of Australia’s biggest company scored well on financial targets, having just posted a record cash net […]

Deon Binneman will be speaking and participating in a workshop at the Produce Marketing Association’s Fresh Connections Conference in Cape Town 16 – 17 August. The Focus and topic – The Reputation Risk inherent in Responsible Sourcing.

Please check the Conference schedule for the times that I will speak and facilitate.

Date: January 1, 1970—August 17, 2017
Appearance: Deon Binneman to speak at the Fresh Connections Conference
Outlet: PMA Fresh Connections Conference
Location: Cape Town, South Africa

Workshop on How to Market Training Programs, Seminars and Consulting Services

I will facilitate a workshop on How to Market Training Programs, Seminars and Consulting Services on the 23rd June 2017 at the Hotel Apollo in Randburg.

The workshop focuses on How to Market Training Programs, Seminars and Consulting Services in an always connected world, a world full of marketing noise and intense competition. It will answer questions such as:

  • How do you effectively market and promote the provision of selling an intangible such as a professional or training service?
  • How can you assure the client that your learning or professional solution is the one to choose?
  • How do you stand out in a market filled with noise and intense competition?

This workshop is designed to shorten a delegate’s learning curve and/or add to their existing training and marketing knowledge and expertise.

It will cover amongst many modules and tips, items such as how to stimulate your ideal audience to attend your event; how to fill up your workshops and seminars and how to market in-house training, public events, online training and your consulting services.

Access the Course Outline: http://www.deonbinneman.com/how-to-market-training-services/

Among the intended target audience for this training are:-

Business Owners of Consulting and Training Practices, Independent Service Providers, Consulting Practice and Business Development Managers, Trainers, Facilitators, Staff involved in the marketing and selling of training and related services and products: From across all industries.

The December 2016 was a sell-out.