“After a very informative workshop on marketing your business, I am excited about reaching my goals for VS Communication! Thanks Deon Binneman for the tips and tricks. #writing #socialnetworking #newadventures #marketing #goals pic.twitter.com/RdCstgpUL7— VS Communication (@CommunicationVs) April 1, 2019”
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Registrations Are Now Open For My Crisis Management Train-the – Trainer Course

Registrations are now open for my Crisis Management Train-the – Trainer course that I will be conducting 21 – 22 February in Johannesburg.

This high-level training will be conducted as a once-off opportunity to add crisis management and training capacity to your consulting or training practice offerings.

If you are a Business Continuity specialist, Trainer in OHASA and Security Management or a skilled PR practitioner you will not want to miss this training.

This is what it entails:

  • 2 Days intensive Training in Crisis Management and Crisis Communication and required Train the Trainer techniques.
  • Be able to handle the Perceptual and Reality Aspects Of A Crisis
  • Be able to advise Management on how to act, respond and communicate in any type of crisis.
  • Be able to Design, Develop and Write a Crisis Management plan for a client

POA. It includes a copy of my Crisis Capability Toolkit(http://www.deonbinneman.com/toolkits-and-products/crisis-capability-toolkit/) and all training materials to enable a delegate to prepare and train client crisis teams.

– Course outline: http://www.deonbinneman.com/crisis-managemen/

– PLEASE NOTE : There is places for 20 delegates only. First Come, First Served.

CONTACT deonbin (AT) icon.co.za to reserve your space.

Cyber Crises? Come on – We Have An Antivirus solution, It’s More than Enough

Data is shaping almost every area of our lives, and companies have been slow to prepare themselves for the dangers of data breaches and other AI dangers. How should a company prepare for a Cyber Crisis? a Cyber attack? A data breach? What should the company do and say to and respond to such an […]

“Cyber Crisis Response Training in Johannesburg- What To Do And Say When Faced With A Cyber Crisis 26 February http://www.deonbinneman.com/cyber-crisis-response/#Cybercrisis #Incidents #Crisiscommunication #crisisPR”
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My Recap of an Ever-changing Reputation VUCA Landscape

There is constant research in the VUCA reputation field with some every interesting results coming forth for Reputation and Crisis Managers alike. What I advise clients is to determine the golden thread i.e. the patterns and messages these research results reveal. It is interesting to read what VUCA holds for Crisis Managers as depicted in […]

Resource – Movie – 10 Reasons Boards Fail

When running an organization, it’s important to have a board of directors who work well together.

Making the right decisions and knowing what to do is called good corporate governance.

This ensures the company and everyone involved is making good, honest choices in the best interests of the stakeholders.

So what makes a board of directors succeed? This animation explores the top 10 reasons why they don’t.

I use this video from Youtube in governance, risks and ethics training – https://www.youtube.com/watch?v=fsSIoGaF-8A

Exercise – Enhancing Your Company’s Reputation

Consider this word Enhancement. What does it really mean?

To do this we have to look at some definitions. Abraham Maslow, the psychologist who designed the hierarchy of needs also said that if the only thing you have is a hammer you tend to treat everything as if it’s a nail.

When it comes to sustaining and enhancing your company’s reputation you need to be ruthless, and you need to be clear as to how you define it in your mind.

The following exercise will help you to define how to enhance your organization’s most important asset – it’s reputation.

The word enhancement means to heighten, intensify(qualities of power and value), improve(something already of a good quality), raise, increase, augment, add to, deepen, strengthen, reinforce, sharpen, develop, amplify, expand, magnify, maximise, boost, refine, polish, upgrade and enrich.

Take each of these words/definitions and rewrite them in terms of your Reputation Management responsibility. Be clear and specific and convert each of these statements into specific tasks and action plans.

For example, “How can I maximize my organization’s reputation in the work and marketplace?” How can I reinforce the messages (verbal, nonverbal and media related) that underpins my organization’s reputation?

This exercise will enable you to have a far clearer picture of how you will approach the mammoth task of enhancing your company’s reputation.

Reputation Question to Ask at Meetings

“Here’s a question to ask at meetings: What policies, systems, procedures, rules, regulations, actions and behavior are not consistent with our desired #reputation?”

The answers will provide lots of insights about gaps and vulnerabilities and potential for improvement.